Author Archives: Indi IT Solutions

Dedicated Resource Model: A Cost Effective Way to High End Development Solution!

Dedicated Resources Fulfilling Needs: Dedicated resources are of utmost importance for the businessman to smoothly run their businesses in this competitive global market. They can easily reduce the cost of the project with their effective services and quality results. No matter what you are looking for they can easily do it for you to handle your project successfully. Services regarding CPG brand marketing, app developer online, android app developer online, are easily available with the effective dedicated resourcing companies.

They can easily help you out in hiring app developer online, hiring PHP developer online and can provide you effective services in finding web developers for hiring as well. Dedicated resources with their efficient services help digital website agencies to run their business smoothly by finishing the projects on time.

The resourcing companies can help you in accessing your business goals and thus enhances the productivity and efficiency of the client as well. Moreover, the recent results also show a positive scenario related to dedicated resources. The firms or the companies who have used these resources for the completion of their projects have seen a considerable increase in productivity.

Dedicated Resources Are Effective: The majority of the businessmen looks forward eagerly to have the services through the dedicated  resources and they help efficiently in creating a website, mobile applications, etc as well and the online job for PHP developer also can be handled by the resourcing companies. With the effective resources, you can find the right talent to manage your project on your own.

Moreover, with the dedicated resource model, your whole project cost can be dragged down considerably with their efficient services as well as professionalism. They have a team of IT professionals who can assist you emphatically in maintaining the quality of the project as well.

Dedicated Resources Are Multi-Faceted: They are of great importance for the customers who are very well aware of the shortcomings and complexities involved in the development project. The resourcing companies are equipped with the latest technologies and with their knowledge and experience they handle the project valiantly and thus complete it within the time limit.

Dedicated Resources Ultimate Development Option: The business entrepreneurs know it very well that what it takes to develop their new venture or product. They know it deeply that how many stages there can be regarding project development. So, here the dedicated resources can sort out your developing project with their professional CPG brand marketing and at the same time can assist you with their android app developer online.

Let Your Company Run At Gigantic Speed: The dedicated resources can help the business owners regarding certain areas on the website. The global customers can easily hire the professional app developer online and PHP developer online to run their company smoothly. They provide improvement and thus help in increasing productivity massively. A thorough analysis is done by them to find the proper solution for your developing projects. Moreover, they are very open in their operations and everything is transparent for the customers to decide. It helps customers abundantly in selecting the right dedicated resources for finding solutions to handle projects in a better way.

So, if you are looking to complete your company project emphatically and within the time then, Indi IT is the platform that can serve you way better than anyone else in the digital industry. We are known for providing quality at economical rates and we let the customers interact according to their comfort during the ongoing project.

9 Facts You Must Know About Hiring Dedicated Resource Before you Approach!

Your approach matters a lot and is of tremendous importance if you are looking to handle your company’s projects within the time limit. Only with the faithful approach, you will be able to have the best-dedicated resource for your company. There are certain things every hirer or the company must keep in mind regarding the dedicated resources. They are as follows:

Save Valuable Time: With the assistance of dedicated resources, any company can handle their projects within the time limit and efficiently too because the dedicated resources are known for providing efficiency and quality. Dedicated resources can easily take care of your concerns regarding the app developer’s online and business process outsourcing services quite easily.

Economical & Emphatic: Before hiring a dedicated resources option, make sure you see if they are economical as well. The resourcing company can save you a lot of money easily. You can have digital marketing consultant’s services as well as digital marketing consultant’s rates through the resourcing companies. You need to be bit attentive while selecting for your company’s projects.  

Professionalism Factor: They are very professional in their approach and deliver quite professionally as well. The providers who are provided by the dedicated resources are very professional such as android app developer online, freelancing web developers, etc. The dedicated resource can help you in hiring a freelance web developer for the post-projects too.

Dedication Factor: A company’s project is the base and the whole world knows about you through your projects only. So, always make sure that you employ the best one in dealing with your projects. Exactly here, the dedicated resource can help you with the best professionals in completing your company’s projects successfully and that too within time. The dedicated resources with the highly experienced ones can finish your project within time along with the quality you are looking for.

Problem Solver: It is confirmed that you leave your stress regarding your projects behind when you hire dedicated resources for your company. They can easily provide you the best infrastructure according to your expectations. Moreover, they have many options to tackle your concerns. For example, they have numbers of app developer online and android app developers online and thus they can easily handle your project with their professional approach.

Secrecy Factor: With the dedicated resources, you can relax all the way and instead they look after everything perfectly. The resourcing companies take care of your privacy too and they take it as their supreme responsibility to keep it secret. They make it sure that your privacy is not shared with any other third party which could be troublesome from a future point of view.

Skillful Factor: The resourcing companies can easily provide you the efficient and skillful workers to handle your project. They know it very well and beforehand too what you are looking for to handle your project successfully.

Dignity Factor: They not only work for you professionally but heartily too. They give you the full rights as well as credit for your project. They work with dignity and never resell it at all.

Always Available: They work 24X7 to finish your company’s task within the prescribed time and they work top-to-toe to satisfy the global customers. They work continuously and give you full access to intervene at any moment you want.

At last, Indi IT is one such dedicated resourcing company that can handle your company’s projects successfully with a quality outcome.

How Much It’s Cost Effective to Hire On Demand Resource!

Demand resourcing is one of the best alternate to handle any sort of circumstances or situations in the company itself and they are way profitable and efficient as compared to the full-time employees in the bigger firms. The following are the aspects of the demand resourcing:

A digital marketing firm helps numbers of organizations or companies with the assistance of their experienced digital marketing consultants. Moreover, these digital firms have experience working with different types of industries and they can help you massively in promoting marketing activities of your product quite easily and they can assist you in advertising, designing, research, and marketing, etc.

The industrial internet of things is another cost-effective hiring factor of demand resourcing. Initially, to know the full phenomena of the industrial internet, many hurdles are needed to overcome with the assistance of the government. Things like security and data privacy which are of massive importance give way to vulnerability and data breaches. It is all possible with efficient connectivity and data sharing. Industrial internet of things can help you with the best security services and they can satisfy your intention quite easily as well.

Demand resources play a vital role in the VMS systems as well. The vendor management companies handle these vendor management services aspects perfectly and they look after things like a contract. Moreover, they keep an eye on service providers and they keep you updated regarding everything related to them. The VMS is an application that can manage the staffing both temporary as well as permanent easily. They look after the contract or contingent labor successfully and thus demand resources can help you in a big way. They are way cost-effective and can easily save you a lot of money as well. On demand resources can help when a client is looking for vendors.

CPG stands for consumer packaged goods and CPG marketing companies take care of this aspect perfectly. It is a wide spectrum of manufacturers and sellers that are usually sold through the retailing process, or by retailer. Moreover, these are sold at a low cost. The household things like packaged foods, toiletries, beverages, etc can be called some of the examples of consumer packaged goods.

The scrum product owner should have a vision of what they are looking ahead from the future’s point of view. The product owner can look ahead what they are looking to build and can convey the same aspect to the scrum team to take care of this aspect perfectly. The scrum teams work in tandem for your created product and amend the adjustments to make the customers happy. The scrum product owner is responsible for the value of the product.

The same way future trends in the healthcare industry will be vital as well. Health systems can invest in new technologies by hiring the demand resources and they can help in providing better solutions for the future point of view. They can help in surveying, valuing, and things related to investments.

Except this, hiring app developers and dedicated PHP developers are proven beneficial factors in the digital industry and website development agencies can make the most with their assistance. They can help the organizations massively in keeping the company’s cost within a limit and can take you across the development borders with their extraordinary skills easily.

At last, Indi IT is very well-known for providing influential demand resources for the companies or organizations to grow. All the above aspects related to demand resources are easily available at Indi IT and it is sure shot you will be amazed by the success rates by hiring demand resources through us.

Why You Should Invest in Hiring Dedicated Developer Resource in 2020!

The software industry is relying on the dedicated developer resources massively to complete their projects effectively within a given time. Moreover, global clients praise the dedicated development team for their faithful effort along with business ethics to satisfy the needs of the customers worldwide. 


At present, website, as well as applications, has become an inseparable part of many businesses today and this is also the main reason that why the organizations or bigger software firms are hiring dedicated developers to finish their projects successfully. You can easily hire app developers as well as PHP developers through dedicated developer resources. You just name any and you can have them with the website development agencies help. Right from hiring WordPress developers, freelance web developers, freelancing developers to hiring IOS developers, everything can be provided quite easily with development agencies’ assistance. The following are the reasons why you should go for dedicated developers:




When you work on website development, you need to spend on the designers or developers. Exactly here, if you hire app developers or PHP developers to complete the projects, that could be beneficial for you massively. Otherwise, you might need to pay designers or developers to train them. So, their salary, bonus, perk, health benefits, etc could increase your company’s expenses as well. Whereas a dedicated developer is all in one and you need not spend to train them. Moreover, they are experts in their trade and with the assistance of the latest tools they make sure to finish your project on time.


Professionally Experienced: 


Some excellent offshore companies or firms can give you many choices easily. You just need to be a bit attentive while selecting them. Go through their experience, project counts, number of applications, client’s reviews, and top of all, quality to take care of your project effectively.


Dedicated Developers Are Strategist:


The website development agencies move on with a professional approach and always look forward to quality work at their part. Being a client you must be aware with the subtleties involved in an agency and hiring freelance web developers and IOS developers could be a lucrative step to handle your projects safely and securely. They can easily keep you updated with every single phase involved in your company’s project. 


Maintain Everything Easily: 


When you hire dedicated developers, they manage everything related to your employees and thus can help you to concentrate better on your business other aspects and help you in saving your expenses regarding employees and can provide you the highest quality in coding as well. 


Emphatic Marketers:


The dedicated developers are known for creating high-quality software as well as applications and thus help you in enhancing your business across global borders. Moreover, they are capable enough to work under pressure in the competitive digital world. 


Provide Productivity:


The dedicated developers deliver with professionalism and they always look for extra suggestions to keep quality at the top and thus they help in improving the quality of work.


All the above factors are the reason that why the IT companies are looking for dedicated developers in 2020 and Indi IT is one such website development company that can help you in fulfilling your company’s objective with their massive stock of dedicated developers. Indi IT can help you in sustaining product lifecycle management software and right from the inception to the manufactured product, we do everything to make it viable in the industry. 

Why Big Firms Are Choosing Freelancers Over Full-Time Employees?

Why Big Firms Are Choosing Freelancers Over Full-Time Employees?

Hiring the freelancers for the big projects has become a trend in the digital industry and many big firms are availing the services of freelancers to meet their work demands. Freelancers are increasingly proving fruitful as compared to full-time employees. Usually, through the business process outsourcing (BPO) the companies hire a third-party contractor to finish their projects. 

The big company’s requirements like a digital marketing consultant and android app developer online can be easily overcome with the help of freelancer services. Moreover, if you are looking to hire an app developer online and hiring a PHP developer online, it can be taken in the form of a freelancer and that can save company’s money. Moreover, there are online jobs for PHP developers and that can be held up easily by taking the services of freelancers as well. 

Though there are challenges with the freelancing work or freelancers but still more and more people are getting inclined towards it, leaving their traditional jobs behind to enjoy the flexibility of an easy job schedule. 

Freelancers are the need of the hour and without any doubt is the best option as compared to full-time employees. Moreover, employers can make maximum profit with the assistance of freelancers to complete their projects. Now, you must be astonished why this freelancer workforce is so much in demand? Well, the following are the benefits that big firms can have: 

Expertly Skillful:

There’s always a wrong notion about the freelancers that they are not that skillful as compared to full-time employees. But this notion is absurd because the freelancing world is so huge that you can find many skillful ones according to your needs easily. Moreover, freelancing gives you freedom from the traditional jobs and people are attracting towards it from an extra source or permanent source of income point of view. 

Suppose you are looking for an online job for a PHP developer, believe you can easily get that done through freelancers way cheaper than the full-time staff. So, hiring a full-time employee is a wasting of time, money, and energy as well. The freelancers can give you that perfection you are looking for way easily. 

Economical Factor:

If you are hiring full-time employees, you will have to look after the benefits and it could be health insurance, regarding leaves, bonuses, etc and these all will just raise the company’s expenses. Whereas the freelancers are free, you need not spend a single penny on them. So, from this point of view, freelancers are boon for the employers as you have to pay for the services only. 

Handle Any Project Easily:

As an employer, you know it very well that the full-time employees cannot be used for every single project because there are projects where you need the services of freelancers because they require different skills to complete those tasks. On the other hand, full-time employees are skillful with specific skills and they cannot be multi-talented like freelancers. 

Complete Projects Faster: Moreover, the freelancers work way faster than the full-time ones as they are always looking for more and more work whereas the full-time employees can sit idle for hours without doing anything. 

At last, freelancers are future products and employers can make maximum profit with their services. Indi IT, a digital giant can help you with the skillful freelancers easily in completing your company’s projects successfully.

Tech Revolution In 2020 That Will Dominate The IT World.

A great upsurge in the digital industry over the last two decades has changed the dimension of the current generation tremendously. Web designing and web development have engulfed the digital industry with its aura of advancement. The advancement in web designing, web development, IOS development, mobile app development as well as digital marketing services can be proved to be a massive revolution in the year 2020.

Web Designing: Over the last two or three decades, the web world has changed the entire world with its tremendous potential. Web designing has covered everything right from the doctor’s office to the school or college building. Web designing can make an impact in the year 2020 with the quality website along with the following:

  • Right phenomena of photos with descriptions.
  • By providing patterns in Web designing.
  • By providing maximum typography.
  • By introducing a retro style in web designing.
  • By providing 3D elements and motion effects.

This way the designers can pounce on creativity massively.

Web Development: Web development is the field that keeps changing with its trends and it is proof of its advancement as well. Technology has made everything automatic and made the complex process quite simple as well. The following could be the biggest web development factors:

  • Things regarding Artificial Intelligence.
  • Things concerning IoT.
  • Things regarding single-page applications.
  • Things regarding Chat-bots.

Moreover, people in the digital industry are keenly after these factors. The modular designs will be a priority and it enables the developers to visualize content with dedicated blocks. Moreover, the maximum web traffic comes through mobile devices and that is how Google is interested in using the mobile version of the websites. Thus, it allows the users to have the best experience on mobile phones.

IOS Development: The IOS development helps in boosting the value of a brand or a product that almost every businessman is looking towards it for its advantages. The IOS apps are available with new features along with IoT, VR, AR, etc. The future of this IOS development is brighter and IOS application development trends can easily rule in the year 2020. This application can help in making the transformation through the VR and AR and thus playing a great role in the field of videos as well. The AR and VR based fields will be smoothly functional. The IOS development can help the apple users massively and this IOS development makes machine learning easy with Core ML framework as well.

Mobile App Development: At present, mobile phones are taking care of businesses all over the world mainly and this is the reason people are using smartphones in large numbers to generate or run their businesses smoothly. So, to counteract it, the developers are making advancement in the field of mobile app development. The mobile app development can easily affect the future of mobile applications. With things like beacon technology, artificial intelligence, wearable devices, android apps, etc, they can affect mobile app development easily.

Digital Marketing Services: At present, technology is moving at a great speed and digital marketing services can make a massive impact. The custom experience is a vital factor and it can be handled brilliantly with digital marketing services. With the digital services around the customers need not convince anyone for your product or work. However, it can provide a great customer experience that a customer always looks for.

At last, Indi IT is the destination where you can find all the above tech revolutions at its best.

Which Is Better To Outsource, Freelancer Or A Company?

Survival Is Not That Easy:

At present, survival in the digital industry is not that easy but with the specific measures and foresightedness, any company can handle any concerns that come along the way. Many projects are quite difficult to handle, so in this case, a special treatment is required and that is usually provided by the freelancers or through the outsourcing companies. Now, by these two, freelancer or an outsourcing company, you can find web developers for hire or can hire web developers online quite easily as well.

Now, as both are having their own specific importance in the digital industry, the following are the points that can make it easy for the client to “which one to go with.”

Differentiating Points:     

Time Factor: If you are looking to hire a freelance web developer post-project, you must know which one you should follow. Finding a suitable freelancer is not that easy and it can be a very time-consuming process as well. Moreover, the outsourcing company can help you out within no time at all and can provide you with a suitable expert quite easily. They provide better quality as compared to the freelancer one.

Safety & Security Factor: Hiring freelancers is very easy with the upsurge in freelancing platforms. The developers can easily look for according to their requirements of the project but the risk is also there with things like fake profiles, working process, things regarding confidential information, don’t manage with the deadlines, no guarantee of finishing the task successfully as well. All these problems are associated with the freelancer, so make sure you do your research properly before going with the final you select for your company’s task. So, outsourcing the company covers all the above-described concerns successfully and gives you a full guarantee regarding your project.

Adaptability & Flexibility: The business process outsourcing company can help you with the flexibility factor as well because they have got more resources than the freelancer and they can easily provide you the number of developers for your company’s projects and thus business process outsourcing service can be a great move to successfully handle your projects. The advantage of the company’s outsourcing is that if you need more developers, it can be done quite easily with the outsourcing company.

Cost Factor: Moreover, hiring a freelancer is way easier and cheaper as compared to the outsourcing company but the concern of quality, quantity, and safety is always there if you go with the freelancer one. Besides, some freelancers work on contracts for their security and that is the best option to go with, as you are secure to some extent.

The Crux: If you are looking for any sort of assistance regarding your project through the freelancer or outsourcing company, the Indi IT is the best online platform that can help you with any one of the above quite easily with your safety and security at the top. An outsourcing company is always a wise choice as compared to freelancer which is quite riskier as well. Indi IT has been serving with their effective services to the online digital world and its clientele speaks that they are one of the best in the business.

Keep Your Customer Acquisition Cost to Minimum with These Effective Ways

As this directly influences the operational budget, the cost of acquiring a customer is among the top worries for a business owner. You can allow a bigger part of your marketing budget in other key areas by saving on customer acquisition cost. And this will eventually make your business run to the ultimate profitability.

In practice, the task is quite challenging as one should try to keep this cost to the minimum. In keeping their customer acquisition cost to a minimum, there are some tried and tested ways that have helped businesses.

To acquire customers with minimum efforts ask for recommendations

People often overlook what they see and what they hear. Especially in terms of their business partners and close friends, people trust people.

To start to acquire new customers at minimum cost and effort asking your customers to recommend your product/services in their social circle is a good point.

The same is just for customer reviews. For making a purchase, 67% of consumers read up to 6 reviews before finally trusting a product. The CAC can be dropped significantly by asking buyers to leave product reviews.

Getting the best out of the social media campaigns

This results in an increase in their CAC as nearly 86% of marketers uses paid marketing to acquire more customers.

It is also not assured that people who will come to your marketplace through a paid medium will end up in buying a product besides all.

As social media content goes viral, paid marketing may not reap the expected results. Your brand can reach millions of social media users in a matter of hours with content going viral.

Improving on the customer services for enlarging customer base

Nothing is more remarkable than customer service. People always tend to remember the last impression which they get from a brand while going ahead with a purchase and eventually leads to a lower marketing budget and lower CAC.

Improving conversions with audience re-targeting

Only 2% of visitors convert into customers on their first visit to an online marketplace according to AdRoll. To convert the visitors into buyers, there is no secret recipe. It remains spent unless you can track the visitors for paid advertising budget once spent.

To get more out of their paid advertising efforts this is where re-targeting comes in and helps the businesses to get more out of the rest. You can capture and nurture the unconverted leads by re-targeting customers. Then the default 2% this will ensure that your conversion is far greater.

Make your campaigns more productive by knowing your audience first

To run a marketing campaign knowing your target audience is very important. You may end up targeting a wider audience by not being aware of who your target audience is.

As most people may not be able to connect with what campaign is being offered to them such a campaign cannot reap the desired results?

Minimizing the marketing budget by investing in affiliate marketing

Due to its role in the reduction of CAC, the affiliate marketing model has seen acceptance globally. You can pay commissions if a sale is made is the biggest advantage of affiliate marketing is.

The CAC using affiliate marketing would help close the deal at 25%-30% of the cost which is spent on other mediums like paid advertising is what the stats show. One of the best options to minimize CAC is by increasing the competition.

Maintaining a balance between acquisition and retention

The probability of selling to an existing customer is nearly 60-70% according to Invesp. Not every business focuses on customer retention.

There should be an equal harmony between acquisition and retention as it is through the combination of these two that one can lower CAC from the view of the selling point.

To conclude

For businesses who want to see incremental sales year after year, customer acquisition is a serious matter. As there are strategies that can significantly reduce CAC the cost which is associated with it is completely a different matter.

As showcased in adjoining case studies the above-mentioned strategies have proven track records. To keep their CAC to a minimum while earning good returns the marketplace owners should use these strategies.


All you want to know about API

You will inevitably bump into references to something called an “API” if you are in the tech domain. You are bound to hear it and you just cannot skip it. Almost everywhere API is used. APIs are being used everywhere. Have you ever wondered what exactly an API is? How important they are? Or how do they help?

We will be explaining today of what API is in simple terms. There are various categories of API. You will also be introduced to different categories of APIs.

So, let’s get started!

What is an API?

Enabling two applications to exchange the data among each other, an API (Application Programming Interface) is a software-to-software interface.

They are used a lot in the real world to create some amazing applications though this might sound a little boring. To connect to The Internet of Things is one key role that APIs will be playing in the future.

Facebook has a public API that allows third-party applications to integrate Facebook as a simple example.

A developer can allow you to log in to an application using your own Facebook account. An application is using a particular API is what is meant through the term “integrate”.

It is just an example when it comes to adding Facebook. Applications integrate into other services as there are thousands of other cases. The following are the other integrations which could be integrated:

  • So that you can share your location in a message, WhatsApp integrated Google Maps.
  • So that you can log into their applications with your Facebook account, Spotify and many other integrated Facebook allows you this.
  • So that you can watch videos without leaving the site some of the other sites have integrated YouTube.

An API os a hypothetical contract between 2 software saying if the user software provides input in a pre-defined format, the later with extend its functionality and provide the outcome to the user software in simple words.

The graphical user interface or command line interface allows humans to Interact with code whereas an Application programmable interface allows one piece of code to interact with the other code so you need to think like this.

On the web, you have one of the most common use cases for APIs. You have certainly used the APIs if you spent a few hours on the internet. All of the services such as sharing things on social media, making payments over the web, displaying a list of tweets through a social handle all use API at the back.

How to use an API

To interact with or create their own APIs, developers can use almost any modern programming language like Javascript, Ruby, Python, or Java.

Developers typically install additional packages, or code, for convenience and flexibility as most programming languages already come with the necessary software to interact with web APIs.

There is usually at least one popular framework which is a collection of programs which can be used to create the APIs for any given programming language.

Rails framework is used by the Ruby developers. Additional layers of security can also be an added feature of API as developers can use the packages. With that language’s package manager additional necessary programs are installed.

The basic elements of API:

There are three primary elements in an API:

  • Access: Is the user is allowed to ask for data or services?
  • Request: This is the actual data or service which is being asked for. There are two main parts of a request:

Methods: The questions which can be asked after assuming whether you have the access or not.

Parameters: The additional details which you can include in the question or response.

  • Response: As a result of your request, the data or service.

Categories of API

  • Web-based system

An interface to either a web server or a web browser is a web API. For the development of web applications, these APIs are used extensively. At either the server end or the client end, these APIs work. Web-based API services are provided by Companies like Google, Amazon, eBay.

Twitter REST API, Facebook Graph API, Amazon S3 REST API, etc are some of the popular examples of web-based API.

  • Operating System

Offering the functionality of various OS features that can be incorporated in creating windows or mac applications there are multiple OS based API.

Cocoa, Carbon, WinAPI, etc are some of the examples of OS based API.

  • Database system

Using the API calls to the database, interaction with most of the database is done. To pass out the requested data in a predefined format that is understandable by the requesting client, these APIs are defined in this manner.

Thereby enhancing the compatibility of applications with the various database, this makes the process of interaction with databases generalized. They provide a structured interface to the database as they are very robust.

Drupal 7 Database API, Drupal 8 Database API, Django API are some of the popular examples.

  • Hardware Systems

To the various hardware components of a system, these APIs allows access. For establishing communication to the hardware, they are extremely crucial. It makes possible for a range of functions from the collection of sensor data to even displays on your screen due to this.

The Google PowerMeter API will allow device manufacturers to build home energy monitoring devices that work with Google PowerMeter for example.

QUANT Electronic, WareNet CheckWare, OpenVX Hardware Acceleration, CubeSensore, etc are some other examples of Hardware APIs.

How does an internal API work?

Although the company can choose to make portions of it accessible to the public, an internal API is one that is used within a company or organization.

To share data and business logic across platforms which are web, iOS, or Android applications, users within that organization can leverage an internal API.

For example, the company’s rules regarding communication between a user interface and a database. An internal API is likely to be present in any company with both web and smartphone apps.

Seamless which is a food ordering service has web, iOS, and Android applications. To request that action would be performed, like placing an order as well as to request data like the details of a user’s most recent order, all the three platform uses an internal API.

To internally share data and business logic across different devices, this internal API allows Seamless to have this functionality.

The operation of External API

Allowing individuals and companies outside of the organization to develop applications using its services many organizations provide external and sometimes limited APIs. There may be registration, payment, or other limitations which are involved depending on the external API.

The New York Times provides an extensive external API that is free and requires registration which developers follow certain guidelines for example.

Allowing developers to embed maps in their websites and applications as well as retrieve directions and estimated travel times os what Google Maps also provides the APIs.

Google Map’s API is used in Lyft. Yelp Business APIs enables users to find businesses which are the other popular external APIs. To retrieve weather data OpenWeatherMap API is used, and to determine emotions in images, Microsoft Azure Emotion API is used.

To create their own mashup applications like the one that uses the Yelp Business API to find top-rated coffee shops in a neighborhood and displaying them on a map with custom icons through Google Maps API are all done by using external APIs.

Background of Beginner API App

Say suppose that you are an aspiring software developer and you are designing your own app. You can name this application as MyAPIAPP. To obtain the maximum benefit from social networks is what the goal of MyApiApp is.

By viewing the statuses of friends on all networks on one screen for example. On all of a user’s social networks, MyApiApp shows the most important news of everyone.

MyApiApp application has to access the functions of Facebook, Google+, and LinkedIn for this. We will be using their APIs to do this.

Difference between an API and a Library

The interactions between various entities are defined as an API is a set of rules. The interaction between the two software is what we are specifically speaking of.

Denoting the area of the library which is actually accessible to the user from outside, even a library also has an API.

Walking through an example

Data science APIs public for people like us to build amazing projects with only a few lines of code is what IBM Watson has made certain of. We will be looking at one such amazing API offered by IBM called Personality Insights here.

In JSON, HTML or simple text format this API takes the inputs. To the person whose personality interests you the input contains the text. Tweets, daily experiences, applications, opinion, etc of that person is what it would be like.

Containing the information on various social traits of that person, the output generated by the API is in the standard format of JSON or CSV file. Instead of coding the whole functionality yourself, the developer only needs to display the generated file to the user.

To analyze their personality traits you can choose either the tweets or replies of the famous personalities. Based on the input that you want to provide and analyze the personality traits of that person the text can also be customized.

On top of this API, you can integrate this API in your code as well as build an application.

The 5 APIs which every Data Scientists should know

  • Facebook API: To a large amount of data which is generated every day, Facebook API provides an interface. A massive amount of data is produced through the innumerable post, comments, and shares in various groups and pages. A large number of opportunities for analyzing the crowd are provided by these massive public data. To use the Facebook Graph API with both R and python to extract the data, it is convenient.
  • Google Map API: One of the most commonly used API is Google Map API. From their integration in a cab service application to the popular Pokemon Go, its application varies. You can also use this API for creating the distance feature in your data sets as well and this is the fun part here. You can also check out their complete integration.
  • Twitter API: Twitter data can be accessed using the Twitter API as well just like Facebook Graph API. The tweets containing a particular item or even a combination of terms, tweets have done on the topic in a particular date range are all the data which you can access made by any user. For performing tasks like opinion mining, sentiment analysis, Twitter data is a great source.
  • IBM Watson API: A set of APIs for performing a host of complex tasks such as Tone ANalyzer, document conversion, personality insights, visual recognition, text to speech, speech to text, etc by using just a few lines of code is what IBM Watson API offers.
  • Quandl API: For the specified date range, Quandl lets you involve the time series information of a large number of stocks. It provides a great resource for projects like Stock price prediction, stock profiling, etc by setting up of Quandl API which is very easy.

Check out the technical details of how APIs work for beginners

You will want to know a little bit about the technical details of how APIs can communicate to services even if you are just starting out. Different APIs will communicate in different ways is one problem.

There are four different types which come under APIs. The most common type is RESTful.

SOAP – Simple Object Access Protocol. In the form of an XML file, these exchange data. This is a fancy kind of HTML Table document.

JavaScript – These are focused around JavaScript and are accessed using this language as this is a specialist kind of APIs. The JAvaScript and Web developers use this language.

XML-RCP – You call it using XML and it returns XML to use these kinds of APIs. This standard was developed further and it became SOAP.

Communication between applications is done using the underlying HTTP protocol in RESTful APIs. Many developers are already familiar with it as HTTP is widely used on the internet.

This is the reason why all true web address starts with either HTTP or HTTPs as a matter of fact. The most public-facing version of making an HTTP request is what it means on opening a web page. To interact with Program Interfaces, RESTful APIs can also use the protocol.

It sends an HTTP request to the Facebook servers so that the MyApiApp application can access Facebook Feature. It is specified which function of the API the application would like to use in the HTTP request.

You can check out the four major HTTP request methods:

  • GET – Fetching data
  • PUT – Editing the existing data
  • POST – Adding new data
  • DELETE Deleting data

Using one of these methods then the Facebook servers will process the given request after you have sent an instruction to Facebook. Facebook will send back your requested data as long as valid inputs have been given.

How the data has to be formatted in the request and how to call the request is not uniform between APIs or programming languages, unfortunately. With the Google Maps API, we can give an easy interactive example.

You get a JSON request back which is an easy to read format for machines when you use the Google Maps API.

This ensures a degree of protection against abuse for others on the one hand.. If a provider over abuses an API by making say a million calls every minute then the API will become slow and unstable for everyone else is what the reason is.

With the API, this is a developer authenticating themselves. You will also have authentication from the user of the app on the other hand. On a service, this is when a user allows access to their personal data.

On a service, this is when a user allows access to their own personal data. We will be asking permission from a user to access their own personal newsfeed with this.

There are different types of authentication that can be done to make users less wary about giving their personal data to an application.

HTTP Basic Access Authentication. Since it only requires a username and password, this is a very basic form of authentication. In the header of the HTTP request, this is transmitted.

As the user data is only weakly encoded and offers no encryption and therefore offers only a minimum of security as this is the worst kind of authentication.

OAuth 1.0. They work with things called tokens and this method provides a greater degree of security. To an individual user, a token is a unique string that can be assigned.

MyApiApp can request a token from the user through the form of a Facebook login button for example. This process would very much look like downloading an app from the Android App store to the user where a list of permissions the app requires is provided.

Most services rely on OAuth 2 in the meantime due to the complexity of OAuth 1.

OAuth 2.0. To the OAuth 1.0, OAuth 2.0 is more than just a simple upgrade. THat operates in a completely new way as it is, in fact, a new protocol. To improve interoperability as well as safety the main goals of OAuth

Big Data

Using Big Data for Content Marketing with Improved Results

Hoping that it would go viral when brands devise a content marketing strategy as it is done for the masses. The current scenario demands a more targeted approach rather than shooting in the dark and basing the success of the content marketing strategies on how viral the content has gone.

Businesses hardly pay much heed to who their target audience is and what type of content they are looking for and which content will offer the best results in terms of new customers while creating the content marketing plan.

In the rush of doing more with less, brands create a diverse content marketing plan and hope that it will stick with their target audience as it is not the recommended approach.

To some extent, this approach is inevitable amid the rush of producing more and more content to please search engine bots for improved rankings.

To narrow down their targeting even with the aforementioned rushed approach, we have big data to help the brands in this.

What exactly is big data?

The sheer amount of information which the users are generating every second online as well as offline, is what Big Data is.

Some amount of data is being generated which can be used by brands and businesses to make informed decisions on how users are using their services with each click, swipe, like or share.

As brands are to better target them all this data is giving us a small bit of information on consumer behavior, their likes, their dislikes, etc. brands should be using data at their disposal to target the content more efficiently towards users who really matters rather than wasting resources and puttering randomly created content.

Let us first look at the amount in terms of numbers that will allow you to understand its magnitude before we delve into use case of big data in content marketing.

  • In the last two years alone, more than 90% of the data in the world has been created.
  • 2.5 quintillion bytes of data every day is being outputted.
  • Every minute, the Americans use 2,657,700 GB of internet data.
  • Every minute, Wikipedia users published 600 new page edits.
  • Every minute according to a 2-17 report, YouTube users watch 4,146,600 videos.

The data scientists use just 12% of the overall data which is being generated and to be used as the valuable information, the rest of 88% of the data is used.

Facebook has the world’s largest database of information with the information of consumers and their likes. So that the brands and the businesses can better plan their campaigns on the social networks it uses this data.

Facebook would allow Ford to just target users who are car enthusiasts, or looking for a car if Ford company wants to launch a campaign for their upcoming car.

Finding the targeted audience

You are more likely to get better results on your content marketing plan if you know who is more likely to read your content or even might be interested in the product/services which you are offering.

Offering with better insights on who to target with your content marketing plan, if you know who is more likely to read your content.

To help you offer better insights on who to target with your content marketing plan you can track and monitor the progress of certain metrics which includes:

  • Search for the brand/business on major search engines.
  • Followers on social media
  • Social media mentions
  • Sources of traffic
  • Overall visibility

You can analyze the behavior of your target audience what they are speaking about and which type of content will be most effective on them can all be judged by examining this data.


Content marketing plays a larger role in conversion during the purchase cycle of a user as there is no denying on it.

How long a prospective customer stays in the purchase cycle and what is the type of content which will be converting them is what is helped through the big data which deduces and maps this.

When it comes to conversion is delivering value, relevance, and clarity to the users is what the main goal of any content marketing strategy is. Helping the brands to achieve these goals seamlessly, Big Data offers crucial insights.


You have a well-laid plan for conversion as you have found your targeted audience. Retaining the customers is the next goal of your content marketing strategy which revolves around this. you need to analyze big data metrics to achieve this aim and they include:

  • Total number of subscribers
  • Click through rate
  • Average time on the website
  • Customer satisfaction as a whole

In up-selling as well as cross-selling, these metrics can also help the brands. From disgruntled customers, big data can readily help you segregate loyal customers. Aimed at issues which are faced by a particular group of customer this way you can push your content marketing strategy.

To conclude:

Big Data helps you make more informed decisions is what the bottom line is. When it comes to content marketing, analyzing the data and performing assertive mining surely brings prominent results.

Content marketing is just fishing in muddy waters, hoping you might catch a fish at the end of the day. Allowing you to see clearly and aim accordingly big data is just the clear mud.