Head of Digital Marketing

Indi IT Solutions urgently hiring for experienced Head of Digital Marketing for Mohali Location.

Profile

Head of Digital Marketing

Experience

Ex

Salary

upto 18 LPA

Roles and Responsibilities

  • A passionate leader who embodies business acumen and a deep understanding of digital marketing techniques and possess an entrepreneurial mindset to drive growth.
  • Build a digital marketing roadmap for the organization.
  • Manage all digital marketing channels (e.g. website, blogs, emails, and social media) meeting the demands of relevant leads for the business.
  • Identify metrics to measure the ROI (return on investment) of digital marketing channels.
  • Proven track record in managing performance campaigns, branding initiatives, innovative content strategies across digital media platforms
  • Entrepreneurial mind-set to generate new ideas and out of box solutions that would become the trend-setter for NGO industry
  • Strong leadership and inter-personal skills to help drive the new wave of online and digital growth within the organization and also with the stakeholders
  • Strong quantitative & analytical skills to help use digital technologies as a backbone for building organization intelligence and information
  • Enhancement in the digital marketing function which should eventually redefine the role digital plays in e-commerce industry
  • Build a solid in-house team to lead all digital marketing efforts including SEO, SEM, Affiliate, Email, WhatsApp, Social Media, Analytics, content and designers.
  • To develop marketing/media/creative strategies for providing inputs while creating digital campaigns and strategies.
  • Ensuring that communication flows effectively within the team
  • Refining the details of campaigns and ensuring that challenges are being addressed
  • Managing budgets and campaign costs Creating reports for campaigns and more
  • Monitoring the effectiveness of campaigns and taking necessary steps to optimize them
  • Stay up-to-date with digital technology developments.
  • Manage team and its P&L
  • Training and Mentoring the team

Skills

  • Experience in SEO On page Off Page, keyword analysis, site audits conversion analysis.
  • Experience in meta keywords searching, h1 and h2 tag, creations of sitemap.xml, robots.txt etc.
  • Creation of SEO strategy for websites; detailed site analysis with document tactics.
  • Analysis of latest algorithm changes modification of content, links etc; development of quality keyword portfolio link-building strategies.
  • Experience in SEO On page and Off Page, keyword analysis, site audit conversion analysis.
  • To fully understand business objectives (e.g. leads target, profit margins Cost per acquisition) and be able to translate this into PPC strategy and action plans
  • Building and handling Search Display SEM (Pay Per Click) Accounts (Including Google, Yahoo,MSN etc.)
  • Keyword research, landing page optimization, bid optimization for definite results
  • Hands on experience in CRO (conversion rate optimization) techniques for the project success
  • Uploading 1000s of keywords in across multiple regions, replicating accounts for other networks/devices.
  • Meeting daily budget spent target and Ensure optimal campaign performance.
  • Analyze Clicks and Conversion data, ad expenses and highly ROI driven. Analyzing and sending daily report of various SEM accounts to US office.
  • Utilize other critical feature like time scheduling, geo targeting, bulk uploading, demographics and lists etc.
  • Working on desktop tools like Adwords Editor, Search Marketing Desktop, Adcenter Desktop

Qualifications

  • MBA/Masters degree in Marketing, Business Administration, Information Technology, or any equivalent degree.

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