All you want to know about API

You will inevitably bump into references to something called an “API” if you are in the tech domain. You are bound to hear it and you just cannot skip it. Almost everywhere API is used. APIs are being used everywhere. Have you ever wondered what exactly an API is? How important they are? Or how do they help?

We will be explaining today of what API is in simple terms. There are various categories of API. You will also be introduced to different categories of APIs.

So, let’s get started!

What is an API?

Enabling two applications to exchange the data among each other, an API (Application Programming Interface) is a software-to-software interface.

They are used a lot in the real world to create some amazing applications though this might sound a little boring. To connect to The Internet of Things is one key role that APIs will be playing in the future.

Facebook has a public API that allows third-party applications to integrate Facebook as a simple example.

A developer can allow you to log in to an application using your own Facebook account. An application is using a particular API is what is meant through the term “integrate”.

It is just an example when it comes to adding Facebook. Applications integrate into other services as there are thousands of other cases. The following are the other integrations which could be integrated:

  • So that you can share your location in a message, WhatsApp integrated Google Maps.
  • So that you can log into their applications with your Facebook account, Spotify and many other integrated Facebook allows you this.
  • So that you can watch videos without leaving the site some of the other sites have integrated YouTube.

An API os a hypothetical contract between 2 software saying if the user software provides input in a pre-defined format, the later with extend its functionality and provide the outcome to the user software in simple words.

The graphical user interface or command line interface allows humans to Interact with code whereas an Application programmable interface allows one piece of code to interact with the other code so you need to think like this.

On the web, you have one of the most common use cases for APIs. You have certainly used the APIs if you spent a few hours on the internet. All of the services such as sharing things on social media, making payments over the web, displaying a list of tweets through a social handle all use API at the back.

How to use an API

To interact with or create their own APIs, developers can use almost any modern programming language like Javascript, Ruby, Python, or Java.

Developers typically install additional packages, or code, for convenience and flexibility as most programming languages already come with the necessary software to interact with web APIs.

There is usually at least one popular framework which is a collection of programs which can be used to create the APIs for any given programming language.

Rails framework is used by the Ruby developers. Additional layers of security can also be an added feature of API as developers can use the packages. With that language’s package manager additional necessary programs are installed.

The basic elements of API:

There are three primary elements in an API:

  • Access: Is the user is allowed to ask for data or services?
  • Request: This is the actual data or service which is being asked for. There are two main parts of a request:

Methods: The questions which can be asked after assuming whether you have the access or not.

Parameters: The additional details which you can include in the question or response.

  • Response: As a result of your request, the data or service.

Categories of API

  • Web-based system

An interface to either a web server or a web browser is a web API. For the development of web applications, these APIs are used extensively. At either the server end or the client end, these APIs work. Web-based API services are provided by Companies like Google, Amazon, eBay.

Twitter REST API, Facebook Graph API, Amazon S3 REST API, etc are some of the popular examples of web-based API.

  • Operating System

Offering the functionality of various OS features that can be incorporated in creating windows or mac applications there are multiple OS based API.

Cocoa, Carbon, WinAPI, etc are some of the examples of OS based API.

  • Database system

Using the API calls to the database, interaction with most of the database is done. To pass out the requested data in a predefined format that is understandable by the requesting client, these APIs are defined in this manner.

Thereby enhancing the compatibility of applications with the various database, this makes the process of interaction with databases generalized. They provide a structured interface to the database as they are very robust.

Drupal 7 Database API, Drupal 8 Database API, Django API are some of the popular examples.

  • Hardware Systems

To the various hardware components of a system, these APIs allows access. For establishing communication to the hardware, they are extremely crucial. It makes possible for a range of functions from the collection of sensor data to even displays on your screen due to this.

The Google PowerMeter API will allow device manufacturers to build home energy monitoring devices that work with Google PowerMeter for example.

QUANT Electronic, WareNet CheckWare, OpenVX Hardware Acceleration, CubeSensore, etc are some other examples of Hardware APIs.

How does an internal API work?

Although the company can choose to make portions of it accessible to the public, an internal API is one that is used within a company or organization.

To share data and business logic across platforms which are web, iOS, or Android applications, users within that organization can leverage an internal API.

For example, the company’s rules regarding communication between a user interface and a database. An internal API is likely to be present in any company with both web and smartphone apps.

Seamless which is a food ordering service has web, iOS, and Android applications. To request that action would be performed, like placing an order as well as to request data like the details of a user’s most recent order, all the three platform uses an internal API.

To internally share data and business logic across different devices, this internal API allows Seamless to have this functionality.

The operation of External API

Allowing individuals and companies outside of the organization to develop applications using its services many organizations provide external and sometimes limited APIs. There may be registration, payment, or other limitations which are involved depending on the external API.

The New York Times provides an extensive external API that is free and requires registration which developers follow certain guidelines for example.

Allowing developers to embed maps in their websites and applications as well as retrieve directions and estimated travel times os what Google Maps also provides the APIs.

Google Map’s API is used in Lyft. Yelp Business APIs enables users to find businesses which are the other popular external APIs. To retrieve weather data OpenWeatherMap API is used, and to determine emotions in images, Microsoft Azure Emotion API is used.

To create their own mashup applications like the one that uses the Yelp Business API to find top-rated coffee shops in a neighborhood and displaying them on a map with custom icons through Google Maps API are all done by using external APIs.

Background of Beginner API App

Say suppose that you are an aspiring software developer and you are designing your own app. You can name this application as MyAPIAPP. To obtain the maximum benefit from social networks is what the goal of MyApiApp is.

By viewing the statuses of friends on all networks on one screen for example. On all of a user’s social networks, MyApiApp shows the most important news of everyone.

MyApiApp application has to access the functions of Facebook, Google+, and LinkedIn for this. We will be using their APIs to do this.

Difference between an API and a Library

The interactions between various entities are defined as an API is a set of rules. The interaction between the two software is what we are specifically speaking of.

Denoting the area of the library which is actually accessible to the user from outside, even a library also has an API.

Walking through an example

Data science APIs public for people like us to build amazing projects with only a few lines of code is what IBM Watson has made certain of. We will be looking at one such amazing API offered by IBM called Personality Insights here.

In JSON, HTML or simple text format this API takes the inputs. To the person whose personality interests you the input contains the text. Tweets, daily experiences, applications, opinion, etc of that person is what it would be like.

Containing the information on various social traits of that person, the output generated by the API is in the standard format of JSON or CSV file. Instead of coding the whole functionality yourself, the developer only needs to display the generated file to the user.

To analyze their personality traits you can choose either the tweets or replies of the famous personalities. Based on the input that you want to provide and analyze the personality traits of that person the text can also be customized.

On top of this API, you can integrate this API in your code as well as build an application.

The 5 APIs which every Data Scientists should know

  • Facebook API: To a large amount of data which is generated every day, Facebook API provides an interface. A massive amount of data is produced through the innumerable post, comments, and shares in various groups and pages. A large number of opportunities for analyzing the crowd are provided by these massive public data. To use the Facebook Graph API with both R and python to extract the data, it is convenient.
  • Google Map API: One of the most commonly used API is Google Map API. From their integration in a cab service application to the popular Pokemon Go, its application varies. You can also use this API for creating the distance feature in your data sets as well and this is the fun part here. You can also check out their complete integration.
  • Twitter API: Twitter data can be accessed using the Twitter API as well just like Facebook Graph API. The tweets containing a particular item or even a combination of terms, tweets have done on the topic in a particular date range are all the data which you can access made by any user. For performing tasks like opinion mining, sentiment analysis, Twitter data is a great source.
  • IBM Watson API: A set of APIs for performing a host of complex tasks such as Tone ANalyzer, document conversion, personality insights, visual recognition, text to speech, speech to text, etc by using just a few lines of code is what IBM Watson API offers.
  • Quandl API: For the specified date range, Quandl lets you involve the time series information of a large number of stocks. It provides a great resource for projects like Stock price prediction, stock profiling, etc by setting up of Quandl API which is very easy.

Check out the technical details of how APIs work for beginners

You will want to know a little bit about the technical details of how APIs can communicate to services even if you are just starting out. Different APIs will communicate in different ways is one problem.

There are four different types which come under APIs. The most common type is RESTful.

SOAP – Simple Object Access Protocol. In the form of an XML file, these exchange data. This is a fancy kind of HTML Table document.

JavaScript – These are focused around JavaScript and are accessed using this language as this is a specialist kind of APIs. The JAvaScript and Web developers use this language.

XML-RCP – You call it using XML and it returns XML to use these kinds of APIs. This standard was developed further and it became SOAP.

Communication between applications is done using the underlying HTTP protocol in RESTful APIs. Many developers are already familiar with it as HTTP is widely used on the internet.

This is the reason why all true web address starts with either HTTP or HTTPs as a matter of fact. The most public-facing version of making an HTTP request is what it means on opening a web page. To interact with Program Interfaces, RESTful APIs can also use the protocol.

It sends an HTTP request to the Facebook servers so that the MyApiApp application can access Facebook Feature. It is specified which function of the API the application would like to use in the HTTP request.

You can check out the four major HTTP request methods:

  • GET – Fetching data
  • PUT – Editing the existing data
  • POST – Adding new data
  • DELETE Deleting data

Using one of these methods then the Facebook servers will process the given request after you have sent an instruction to Facebook. Facebook will send back your requested data as long as valid inputs have been given.

How the data has to be formatted in the request and how to call the request is not uniform between APIs or programming languages, unfortunately. With the Google Maps API, we can give an easy interactive example.

You get a JSON request back which is an easy to read format for machines when you use the Google Maps API.

This ensures a degree of protection against abuse for others on the one hand.. If a provider over abuses an API by making say a million calls every minute then the API will become slow and unstable for everyone else is what the reason is.

With the API, this is a developer authenticating themselves. You will also have authentication from the user of the app on the other hand. On a service, this is when a user allows access to their personal data.

On a service, this is when a user allows access to their own personal data. We will be asking permission from a user to access their own personal newsfeed with this.

There are different types of authentication that can be done to make users less wary about giving their personal data to an application.

HTTP Basic Access Authentication. Since it only requires a username and password, this is a very basic form of authentication. In the header of the HTTP request, this is transmitted.

As the user data is only weakly encoded and offers no encryption and therefore offers only a minimum of security as this is the worst kind of authentication.

OAuth 1.0. They work with things called tokens and this method provides a greater degree of security. To an individual user, a token is a unique string that can be assigned.

MyApiApp can request a token from the user through the form of a Facebook login button for example. This process would very much look like downloading an app from the Android App store to the user where a list of permissions the app requires is provided.

Most services rely on OAuth 2 in the meantime due to the complexity of OAuth 1.

OAuth 2.0. To the OAuth 1.0, OAuth 2.0 is more than just a simple upgrade. THat operates in a completely new way as it is, in fact, a new protocol. To improve interoperability as well as safety the main goals of OAuth

E-commerce Tricks

E-commerce Tricks to outsmart your business competitors

It all ends up to a stiff competition when you are in business. Only there are few who are able to pull the feat and sustain for many years even though around 80 percent of small businesses survive their first year.

Only 30% of their operation still runs in their businesses in the 10 years in business.

While the others die a slow and painful death, what is the “it” factors which allow some businesses to thrive? How do you avoid the failures and repeat over the successes?

Staying ahead of the competition is a big part of the equation. It all requires paying attention to the market and knowing how to outsmart your competition. You can easily pull ahead of your competitors by correctly implementing a few simple e-commerce tricks, fortunately.

User Experience in E-commerce

To increase your bottom line, user experience improvements can work. They all suffer from poor conversion rates as approximately 97 percent of websites fail at the UX.

If you can improve your UX then you will be ahead of the game and competition as it is highly likely that your competition is failing.

If you want to instantly make your site friendlier all you need to do is to include easy navigation, mobile responsiveness and less clutter on your pages which are some top things which you need to include.

An incredible job is done on the UX by the Pinterest site. Links from all around the web are all saved in this site. The other sites did not offer images or click-and-save features which could be easily integrated by the blogs.

To become almost addictive to the users, this functionality allowed Pinterest to overshadow its competitors quickly.

  • Know how and where to advertise

You first need to figure out where they are spending their time online if you want to reach your target audience. Seeking out your competitors and figuring out where they are advertising is one way to do this.

Google Alerts and What Runs Where, a utility which allows you to track your competitors by looking at ad networks in different countries are tools for spying on your competitors.

This is a smart tool that allows you to collect information from a highly targeted audience of people who might be most interested in your product if you are not using Facebook lead ads. To get them to sign up to your mailing list, you would offer a special deal or a free download.

You can, therefore, market them to go forward. This would be a smart move on your part as this step is something much of the competition fails to do.

  • Competitor Map

You have to know all you can about them to get ahead of your competition. With this creating a competitor map can be quite helpful. It can still be a useful strategy even if you run a global business.

Placing the other companies’ headquarters on a map is what all you would be required to do. Where the company’s core markets are and to give you insights to the possible delivery time and cost will create a visual representation by doing so.

You will also require some time to browse over your competitors’ sites. What can you do better than they do as what are they missing?

The king of an e-commerce website is Amazon. They all began to eat into Walmart’s sales which are forcing Walmart to take a deeper plunge into online retail.

  • Going above and beyond

Analyzing what they have to offer is one way in which you can differentiate yourself from your competitors. Both the products and the shipping costs should all be looked into.

Think of the ways you can top them with more products, unique products, better sales, more frequent sales, free shipping, buy-one-get-one-free offers, and as many extras as you can handle once you have a good idea of what your competitors have to offer.

Any problem on your site will all be fixed.

  • Customer Service

It all goes hand-in-hand when it comes to customer satisfaction and customer retention. A company with excellent customer service can rise above the competition even if all the factors are equal.

Retaining current customers becomes even more important when you factor in a current customer which is 60 to 70 percent more likely to buy from.

All you need to look is to your competition’s customer service as you need to take your time. Contact them with a question or complaint to study how they would handle that as you go undercover.

  • Knowing your strengths

Through the eyes of your competitors study your site. What strengths do they have? To get solid feedback on everything from the shopping experience to the buying process considers hiring some mystery shoppers.

Play them up with your current and potential customers once you know your strengths. For all your questions make sure to tell them that you are available round the clock.

Look into how you can improve in all these areas if you have uncovered the weaknesses. How would you convert the weaknesses into your strengths?

To conclude:

To pull ahead of the pack and become a success in your business niche, applying simple e-commerce tricks and studying the competition will allow you to pull ahead of the pack.

How it made them feel as the customer tend to only remember your last interaction with them.

For every consumer whom you interact with, that is why every interaction needs to be the absolute best experience possible.


website design pattern

8 trending website design patterns best-suited for online businesses

It all changed the way the websites looked and felt with the new technologies which came to the forefront.

It all boils down to those words no matter how innovative you get.

Presenting content in the most intuitive and feasible manner is the fact of the matter when it comes to the designs. If your design does not offer proper information to help your customer to reach certain points then it is of no use as you can put in as much creativity as you want.

It is all timeless when it comes to certain design patterns. These UI patterns also emphasize on ensuring the information that reaches the users seamlessly with the ultimate user experience.


Among the social media websites as it helps in displaying the details for each item without cluttering the whole web page as this type of design pattern is a lot more popular. To trim the content and display it in a digestible manner additionally.

The cards act as a container for the clickable information on it as the user would be able to click on that particular card in such layouts. It gels in well with the responsive design and is self-sufficient to fit any type of screen size is what the best part of these design patterns is. Facebook, Twitter, and Google Plus are the most popular examples of such UI patterns.

Tips for using a card layout

  • Rather than just a small portion or link you need to ensure that the whole card is clickable.
  • Keep different screen sizes in mind while selecting images.
  • When they are not too complex all you need to do is to try and keep it simple as the cards work the best and they are best with basic typography and with minimal description.


There is another design pattern called the Grids which is popular among content heavy websites like Cards. The information which is shared using Grids highlights is the most crucial details identically unlike the Cards.

Offering better options for styling, this makes browsing seamless. This pattern is used by web sites like YouTube and Etsy which is a straight-laced feeling.

Tips for using Grids Layout

  • Always keep white spaces in mind as that would ensure that each item looks presentable while using grids.
  • Keep the size of the grid identical and keep the layout consistent.
  • Using a 12-column grid layout for simplicity is the standard practice.


Across the online news portal, this design pattern has been used prominently across blog based websites. For those websites that have regularly updated content across several verticals, it is useful. This breaks the monotony of the website while showing a variety of content as it makes the website intuitive.

Tips for using Magazine Layout

  • As images are the core of this layout, the emphasis is given to it.
  • Follow the same design across them as you sublet your content.
  • Having a horizontal and vertical menu.


Last year, minimalism came out as a buzzword in the web design arena. Most of the websites also ushered in the same strategy while presenting information on their website as Apple and Google took the approach towards flat design.

By stripping away all the unnecessary illustrations, the container-free pattern takes the approach to a whole new level. Most of the web design has been based on linear and structured layouts up until now. By thinking out of the box we are gradually drifting away from it.

On the content as well as in a visual hierarchy, designing a website without containers puts all the focus on them. To highlight their product lineups, Apple and Google used this pattern.

Tips for using Container-free layout

  • Focusing on the typography and using it accordingly to divide them into multiple sections
  • To make it easy to differentiate between the sections, make use of the contrasting colors
  • Keeping the content short and precise ensuring that your images are catchy to your visitors

Single-page Web Apps

It has brought web applications to the center stage as website designing has evolved through days. Users nowadays prefer a single page site better known as web apps rather than having a multipage navigation system.

While combining multiple actions on a single page these designs use AJAX to load content asynchronously. Such a pattern is also popular among the websites where the home page serves for different sections of the website other than web applications. Some of the websites which incorporate them are Gmail, Spotify, and Tumblr.

Tips for using Single page Web Apps layout

  • In order to ensure support for the back button, generate unique URLs for each viewpoint.
  • For single page web apps sticky navigation is a must.
  • To make the user experience less jittery, applying smoother scrolling techniques.

F Pattern

Websites especially text-heavy ones have used F pattern design for a larger part of the last decade. Putting a lot of text on the website results in a positive response from the users as they respond better if the website has an F pattern design is what the studies show.

You can create a pathway for the user’s eyes to go where they tend to go normally by using this pattern. To highlight the content they want to emphasize upon and in turn impacting conversions to a great extent this gives room to the designers.

Tips for using F Pattern layout

  • Keeping all the CTAs on either on the left or on the right side of the page ensuring that the users start to read with a CTA.
  • Use catchy phrase to start each section.
  • For relevant but lesser important stuff as it falls outside the scanning area, use right side column.

Z Pattern

Our brains also respond well to the Z pattern other than the F one. When it comes to incorporating CTAs into the website this design pattern is a lot more effective. As this design pattern is better suited for websites with singular goals involving less content most of the business websites nowadays use this pattern.

Enticing your users into taking an action then Z pattern is the best choice when you are directing them into your website.

Tips for using Z pattern layout

  • As the users tend to pause before moving to next line giving you time to entice them to place the CTAs at the right side or along the end of the line.
  • Use the upper right corner for the most crucial CTAs.
  • This will help users to get accustomed to the pattern and repeat the pattern multiple times on a single page.


This has made it imperative for the designers to think out of the box as there are more than a billion active websites. Designers have started to use asymmetric design patterns in order to ensure that specific content stands out on the website.

To appear less plain and more energetic this design pattern allows this to a website. It can often lead to confusion and can distract the user as one has to be very careful in implementing the style as misplaced asymmetry.

Tips for using Asymmetry Layout

  • To break the symmetry ensuring that those sections pop out using distinct colors.
  • Always keep it left aligned as text alignment is crucial in this layout.
  • Try using different shapes.

We have come across several intuitive website designs which have stretched our imagination over the years. Some patterns are timeless and have the capability to stand the test of time as they are a lot more innovative. It has been for a long time that the above-mentioned designs have been in practice and they will continue to be in the long run.