Keep Your Customer Acquisition Cost to Minimum with These Effective Ways

As this directly influences the operational budget, the cost of acquiring a customer is among the top worries for a business owner. You can allow a bigger part of your marketing budget in other key areas by saving on customer acquisition cost. And this will eventually make your business run to the ultimate profitability.

In practice, the task is quite challenging as one should try to keep this cost to the minimum. In keeping their customer acquisition cost to a minimum, there are some tried and tested ways that have helped businesses.

To acquire customers with minimum efforts ask for recommendations

People often overlook what they see and what they hear. Especially in terms of their business partners and close friends, people trust people.

To start to acquire new customers at minimum cost and effort asking your customers to recommend your product/services in their social circle is a good point.

The same is just for customer reviews. For making a purchase, 67% of consumers read up to 6 reviews before finally trusting a product. The CAC can be dropped significantly by asking buyers to leave product reviews.

Getting the best out of the social media campaigns

This results in an increase in their CAC as nearly 86% of marketers uses paid marketing to acquire more customers.

It is also not assured that people who will come to your marketplace through a paid medium will end up in buying a product besides all.

As social media content goes viral, paid marketing may not reap the expected results. Your brand can reach millions of social media users in a matter of hours with content going viral.

Improving on the customer services for enlarging customer base

Nothing is more remarkable than customer service. People always tend to remember the last impression which they get from a brand while going ahead with a purchase and eventually leads to a lower marketing budget and lower CAC.

Improving conversions with audience re-targeting

Only 2% of visitors convert into customers on their first visit to an online marketplace according to AdRoll. To convert the visitors into buyers, there is no secret recipe. It remains spent unless you can track the visitors for paid advertising budget once spent.

To get more out of their paid advertising efforts this is where re-targeting comes in and helps the businesses to get more out of the rest. You can capture and nurture the unconverted leads by re-targeting customers. Then the default 2% this will ensure that your conversion is far greater.

Make your campaigns more productive by knowing your audience first

To run a marketing campaign knowing your target audience is very important. You may end up targeting a wider audience by not being aware of who your target audience is.

As most people may not be able to connect with what campaign is being offered to them such a campaign cannot reap the desired results?

Minimizing the marketing budget by investing in affiliate marketing

Due to its role in the reduction of CAC, the affiliate marketing model has seen acceptance globally. You can pay commissions if a sale is made is the biggest advantage of affiliate marketing is.

The CAC using affiliate marketing would help close the deal at 25%-30% of the cost which is spent on other mediums like paid advertising is what the stats show. One of the best options to minimize CAC is by increasing the competition.

Maintaining a balance between acquisition and retention

The probability of selling to an existing customer is nearly 60-70% according to Invesp. Not every business focuses on customer retention.

There should be an equal harmony between acquisition and retention as it is through the combination of these two that one can lower CAC from the view of the selling point.

To conclude

For businesses who want to see incremental sales year after year, customer acquisition is a serious matter. As there are strategies that can significantly reduce CAC the cost which is associated with it is completely a different matter.

As showcased in adjoining case studies the above-mentioned strategies have proven track records. To keep their CAC to a minimum while earning good returns the marketplace owners should use these strategies.

Big Data

Using Big Data for Content Marketing with Improved Results

Hoping that it would go viral when brands devise a content marketing strategy as it is done for the masses. The current scenario demands a more targeted approach rather than shooting in the dark and basing the success of the content marketing strategies on how viral the content has gone.

Businesses hardly pay much heed to who their target audience is and what type of content they are looking for and which content will offer the best results in terms of new customers while creating the content marketing plan.

In the rush of doing more with less, brands create a diverse content marketing plan and hope that it will stick with their target audience as it is not the recommended approach.

To some extent, this approach is inevitable amid the rush of producing more and more content to please search engine bots for improved rankings.

To narrow down their targeting even with the aforementioned rushed approach, we have big data to help the brands in this.

What exactly is big data?

The sheer amount of information which the users are generating every second online as well as offline, is what Big Data is.

Some amount of data is being generated which can be used by brands and businesses to make informed decisions on how users are using their services with each click, swipe, like or share.

As brands are to better target them all this data is giving us a small bit of information on consumer behavior, their likes, their dislikes, etc. brands should be using data at their disposal to target the content more efficiently towards users who really matters rather than wasting resources and puttering randomly created content.

Let us first look at the amount in terms of numbers that will allow you to understand its magnitude before we delve into use case of big data in content marketing.

  • In the last two years alone, more than 90% of the data in the world has been created.
  • 2.5 quintillion bytes of data every day is being outputted.
  • Every minute, the Americans use 2,657,700 GB of internet data.
  • Every minute, Wikipedia users published 600 new page edits.
  • Every minute according to a 2-17 report, YouTube users watch 4,146,600 videos.

The data scientists use just 12% of the overall data which is being generated and to be used as the valuable information, the rest of 88% of the data is used.

Facebook has the world’s largest database of information with the information of consumers and their likes. So that the brands and the businesses can better plan their campaigns on the social networks it uses this data.

Facebook would allow Ford to just target users who are car enthusiasts, or looking for a car if Ford company wants to launch a campaign for their upcoming car.

Finding the targeted audience

You are more likely to get better results on your content marketing plan if you know who is more likely to read your content or even might be interested in the product/services which you are offering.

Offering with better insights on who to target with your content marketing plan, if you know who is more likely to read your content.

To help you offer better insights on who to target with your content marketing plan you can track and monitor the progress of certain metrics which includes:

  • Search for the brand/business on major search engines.
  • Followers on social media
  • Social media mentions
  • Sources of traffic
  • Overall visibility

You can analyze the behavior of your target audience what they are speaking about and which type of content will be most effective on them can all be judged by examining this data.

Conversion

Content marketing plays a larger role in conversion during the purchase cycle of a user as there is no denying on it.

How long a prospective customer stays in the purchase cycle and what is the type of content which will be converting them is what is helped through the big data which deduces and maps this.

When it comes to conversion is delivering value, relevance, and clarity to the users is what the main goal of any content marketing strategy is. Helping the brands to achieve these goals seamlessly, Big Data offers crucial insights.

Retention

You have a well-laid plan for conversion as you have found your targeted audience. Retaining the customers is the next goal of your content marketing strategy which revolves around this. you need to analyze big data metrics to achieve this aim and they include:

  • Total number of subscribers
  • Click through rate
  • Average time on the website
  • Customer satisfaction as a whole

In up-selling as well as cross-selling, these metrics can also help the brands. From disgruntled customers, big data can readily help you segregate loyal customers. Aimed at issues which are faced by a particular group of customer this way you can push your content marketing strategy.

To conclude:

Big Data helps you make more informed decisions is what the bottom line is. When it comes to content marketing, analyzing the data and performing assertive mining surely brings prominent results.

Content marketing is just fishing in muddy waters, hoping you might catch a fish at the end of the day. Allowing you to see clearly and aim accordingly big data is just the clear mud.

seo

Repurposing Your Content on Social Media in creative ways!

It softens a daunting task for the SMEs with limited resources in creating a steady flow of fresh content. Many businesses use to republish their content across different platforms to increase their reach to counter them all. It is no longer an ideal solution in the current market dynamics.

Repurposing the content is the best way forward

Content repurposing involves reusing a piece of content in different ways across different marketing channels unlike republishing which is basically publishing the same content on different web platforms.

You give a previously written piece of content a new look and feel as per the nature and audience of the targeted channel when re-purposing content.

It helps in bringing more traffic to your website as it only allows you content to reach the maximum target audience.

Social media certainly offers a very appealing platform to repurpose your content with over 2 billion monthly active users across different social networks.

Questions to ask prior to planning for content repurposing

  • Can all the blog contents be repurposed?

No this is not possible. Only focus on the content that is akin to the current trends just like recycling older clothes. Due to new technologies, do not repurpose articles whose information has become redundant.

  • Should the earlier content that obtained good traction be repurposed?

This is a misconception and you should not get affected through this. if you think it is something which is valuable for your target audience then you should repurpose it whether a content piece performed well earlier or not.

  • Is the new blog post be repurposed?

Yes, this is possible!

It is not always that you get the content ideas. Go ahead and repurpose it across multiple channels if you have written something valuable.

The following are the ways in which you can repurpose your content across multiple social networks.

Creating a presentation

Better engagement is created through visual content. Creating a presentation based on it is one of the best and the easiest ways to repurpose the content.

Share the content on the websites like SlideShare and Scribd as you need to extract the main points of an article and place them in presentation slides in bullet points.

This also makes it easier for the readers to consume information by converting 15-20 minutes long blog into 2-5 minutes crisp slideshow and not only does it allow the same content to bring in traffic from multiple channels.

Reposting infographics on social media websites

On social media websites like Facebook, Twitter, and LinkedIn, most of the bloggers like to share their articles. Social media nowadays is all about the quick reactions although it is a good practice.

A rich media rather than links to articles in their timeline as users on the social networks these days prefer rich media.

To create an infographic based on the data and points which are mentioned in the article and sharing it across relevant social networks which include Visual.ly, Flickr, Scribd, and Slideshare is what the best content repurposing approach would be.

One of the best ways to share any form of information as they allow brands to engage and convert better the infographics are considered as such.

You can also share the infographic on your blog additionally. Between posting the original article and the infographic, just make sure that there is some time gap.

Resharing content on social media with different titles

For any type of article one cannot argue with the importance of the headlines/titles. Between a reader and the article itself, it is the first point of interaction and is pretty much which makes or breaks the engagement for the content.

You must know that creating headlines sometimes can be a headache especially when you are trying to target every segment of the target audience equally as a content creator. With one segment and not the other it is quite possible with a certain title clicks.

To achieve that feat with a single content piece repurposing content allows you this. For the post which you are planning to share on social media, creating different titles.

They simply focus on different target audience segments as these titles can be based on different ideas. This way you will be getting a wider user base with equal effectiveness.

Creating separate social updates based on individual sections in posts

There are several sections, data points, ideas, and thoughts when it comes to a blog post. On a unique idea or address a distinct query which can be re-used as specifically targeted social media updates these individual sections of the blog post are as such.

Article plugging in forums, comments and Q/A

To offer information about a particular topic is what the main purpose of your blog posts are. In the online discussion forums, Q&A Websites and comments make perfect sense while plugging your articles. This is nothing simple though it sounds so.

Not just spamming them with links to your articles, you must adhere to the rules of that online community. You need to start a conversation and then discuss their queries and lastly mention your article as a solution is what the right approach is.

The chances of conversion increase exponentially through this approach if it is done properly. Like Quora, Reddit and even Facebook & Twitter, there are numerous websites to experiment this.

Helping them through your article you need to look for the users having queries related to what your content talks about.

To conclude

Just publishing an article is not considered ideal in the current content climate. You need to get your content in front of your target audience as you need to get out of your bubble.

You should take your blog to your readers as it is generally said if your readers are not coming to your blog.

You do not need to work upon a new idea from scratch is what the best part about content re-purposing is. You can easily increase the reach of your content by using these re-purposing strategies on social media.

 

traditional art technique

Crafting a Classic Website with Traditional Art Techniques

The challenges which are faced by a web designer are completely unique and novel and this is something which can be assumed very easily. Web design nevertheless shares a lot of DNA with pre-existing forms of art and design despite being based on technology which is still relatively new in the grand scheme of things.

Brilliant individuals have been developing the tricks and techniques to make drawings, paintings, photography, graphic design, and other forms of visual media beautiful or arresting and arranging all the elements on a web page is as much as an act of artistic composition as the creation of an oil painting for hundreds and thousands of years of human history.

Considering their usefulness for web design, let us dive in and check out some of the classic visual art techniques that have stood the test of time.

website design framework

Structural Framework

The rule of thirds is one fundamental compositional technique that has been in use since at least the eighteenth century.

A great way of composing a compelling image is to divide it into thirds both horizontally and vertically and aligning the most important elements either along the lines themselves or at the points of intersection is what the crux of the rule is.

This is a great rule of thumb to consider for any portion layout especially which might include a hero image and some key floating elements as a website is not exactly the same as a painting or photograph as the user can scroll.

When they first arrive is a great way to impress them with your client’s style and professionalism as a greeting the website visitors with a striking and beautiful composition.

To make the users notice and respond to them as you can ensure that the key elements such as logos and call-to-action buttons are placed in compositionally strong areas.

Trying to arrange only those few elements which are key to the communication of the idea is the other aspect of good composition is not to start with too many competing elements.

As noted by artist Henri Matisse, the composition is the art of arranging in a decorative manner the various elements which the painter uses to express his sentiments as in a picture, every separate part will be visible and everything which has no utility in the picture is for that reason harmful.

Theory of Color

As it is for any other visual media, classic color theory is as relevant for web design. The vital skill for any designer is the pairing colors that complement one another and “pop” vibrantly or evokes specific emotions.

The concept of complementary colors is one essential color theory idea. They are the technical opposites when it comes to color orientations.

By picking those which that directly opposes each other on a color wheel as the complementary colors are easily selected. Blue complements orange, green complements red, yellow compliments purple and these goes on.

It can be very useful for the web designers looking for the perfect color for a call-to-action button or any other important element as complementary colors are paired in any composition will seem to “pop” vibrantly.

Designers should be aware that over-saturated and overdone color pairings can sometimes seem garish as designers should be careful not to over-use this technique.

While others may require more muted combinations and the complementary colors are excellent for the projects that require vibrant colors. On the color wheel, another color theory approach is analogous colors and provides a more harmonious blend of hues which are used together.

In any design, the color association is an important part too. Color provokes a psychic vibration is what the Russian painter Wassily Kandinsky said. Acting on every part of the human body, color hides a power which is still unknown but is real.

It is a fascinating topic in and of itself as the psychology of color association is probably too broad a subject which is to be covered here.

The color choices which you make should ideally reflect the mood which you would like to convey to your visitors as it is worth considering at least in the general terms. It would be warm or cool, light or dark, saturated or muted if the vibe of your client’s business could be expressed as a color.

To ascribe specific moods or associations to colors there are plenty of sources online. Although they should perhaps be taken with a pinch of salt and it is seemingly quite rare for any two analyses to actually agree as these can be useful for general guidance.

White generally means purity, clarity, and peace in the West but it is the color of death to the Chinese as a color association is also heavily influenced by the viewer’s cultural background in any case.

Negative Space and Leading Lines

It serves to draw the viewer’s eye to an area of key interest otherwise known as a focal point; a “leading line” is a straight or slightly curved line in an artistic composition.

To focus the viewer’s eye on a specific element either by utilizing leading lines in the hero image or by employing interesting geometry in the page layout itself as this technique can be used in web design.

Either to the imagery of the product itself or otherwise to a key element of the website such as an important textbox or action button as this could be used to draw attention.

To draw attention to an element in a dynamic way with the use of negative space in the composition can also be used. The “dead space” around the subject of the image and can be used to make an element seem to be of critical, absolute importance.

The most important takeaway might be this that there are many techniques and possibilities and it is always the best to consider each project on its own merits and decide which approach will be the most appropriate for communicating the essential points in the conclusion.

In the words of Michelangelo, the main paints with his brains and not with his hands after all.

In putting your website designs on another level to your competitors by having a broad understanding of traditional art and design techniques which could be the key here. You could produce websites that are not only modern and clean but are classically beautiful works of art by learning the tricks of the old masters.

Key website aspects

Key Website Aspects- Websites like Tinder for Recruitment

Hunting for a job/candidate is a full day job and this is something which is agreed on with this statement. Every candidate/employer just has to fill in their details and the website will provide a cluttered list of all the candidates/jobs which are available for the appropriate keyword for some recruitment websites.

A lot of time and effort is required by the candidate who is searching for a job. While some people are already working in an organization, many people search for a job change. Every company does not have the resources to handle the recruitment portals on the other hand.

It also has affected the recruitment sector since technology has rapidly revolutionized in its major sectors.

There are two types of candidates while now recruitment websites are altering their approach to connect.

    • Passive candidates: Candidates who are looking for future job opportunities as they are not searching for an immediate job change.
    • Active candidates: If given a good opportunity, the candidate is actively looking for a job change and would also change in their job.

It is crucial to cater to both the active and the passive candidates as well as employers for an entrepreneur who is looking to build a recruitment portal. The complete is the detailed website analysis of the business model, revenue model, and its crucial features.

Business model

In the current market dynamics, social recruitment websites have become popular. Only a few companies have a dedicated resource to search for a candidate as only a few candidates can dedicate their whole day for a job search.

The job seekers and the job givers are the two different entities who are involved in social recruitment website. The following are the process in includes for both:

The Jobseekers

  1. Mentioning the current title
  2. Adding the details like name, email, and password.
  3. Selecting the top 5 skills which you possess
  4. If you wish to relocate, adding the phone number and the work details like full time or freelancing.
  5. City in which you are currently living in and where you prefer to work is something which you need to select.
  6. Your career options are personalized by the system.
  7. By uploading a doc you can easily add a resume. You can also link in your LinkedIn profile.

The Job Givers

  1. Registering on the website
  2. Mentioning the company that you are hiring for
  3. Entering your email id and password
  4. Mentioning the job title you are looking for
  5. Importing the file for job description
  6. Mentioning the experience which is required.
  7. Mentioning the top 3 skills required to help in this position.
  8. Listing the companies that have the type of talent which you are looking for.
  9. The application is then submitted to the admin who then approves the request.

Revenue model

Commission as the primary revenue source

Like that of an offline recruitment agency, the primary revenue model for a social recruitment website is the same. They cut a certain percentage in accordance with the salary of the employee when a candidate is placed in a company. The commission is paid by the employer itself as the commission is not deducted from the employee salary.

Secondary revenue source

    • Subscription: The social recruitment website can earn revenue as a subscription-based revenue model is an additional type of revenue model. To a job giver as well as a job seeker a subscription can be offered. Users become premium members of the website by which they get special privileges such as a premium list of companies, premium list of candidates, free job postings, etc, under the subscription model.
    • Advertisement: it can yield a lot of revenue for social requirement websites as an advertisement is an extra source of revenue. Not everybody on such websites is not actively searching for a job and this is the fact that remains. It might be in the pipeline as many come to just look at new opportunities. It can be highly lucrative for companies in targeting such users.

Main aspects

One of the critical features to have is ease of entering the details for any online business which relied on crowdsourced data. It will also negate the whole idea which is behind such a website by having a cumbersome process.

Most candidates do not prefer to do it in entering the job and educational details which is highly tiresome. To let them upload their resume via doc.file or link their social recruiting profile to their LinkedIn profile every social recruitment website should have the necessary features. It can directly be synced with the information which is required.

For the candidates

    • Filtering the options: They can find companies according to the preference and past work of the candidate through the social recruitment websites which are artificial intelligence based. In accordance with their preferences, the candidates can furthermore filter the searches. The size of the company, number of employees, etc are all included in the filters.
    • Type of candidates: When it comes to the types of candidates there are of two types. One who are job seekers and one who looks for opportunities. They should be able to gather ample information like if the candidate is looking for a job right way or just exploring for the future as the social recruitment website helps in searching for the apt companies for the apt candidates.
    • Selecting goals: They need to better understand the goal and preferences of the candidates for the AI system. To check their goals for visiting the website as in what they are looking for, the website needs to be checked.
    • Connection: You can add your connection from LinkedIn to it through the social recruitment website who keeps you anonymous. When you actually reveal your identity, your connection will not get to know that you have added them and they can vouch for you.
    • Inviting and earning: This is where the term referral program comes into play. The friend candidate searches for a job and gets placed with a company and the original candidate will earn the respective credits if a candidate invites his friends to the website.
    • Active/nonactive profile: This reduces the work for both the company and the admin. On social recruitment websites, employees should be able to activate or deactivate their profile. The employee can easily deactivate their profile so that they do not get any notification regarding the matched company when an employee gets a job through the portal.

Company

  • Adding multiple job openings: It allows one company to add multiple job postings as the company would have multiple requirements and a social media recruitment website should have the feature. There are specific companies who can add job which will be submitted under the company’s job posting and they can create their own profiles.
  • Separating the candidates whom you have shortlisted: Different segregation would be done as the candidates who have been shortlisted for a particular job opening. It is better to have a separate section maintained for them as the employers do not have the time to filter the employee whom they have shortlisted.
  • Chatting with the potential candidates: The employer decides a candidate as the resume is not the only factor here. The communication skills, confidence and the rest can only be done through personal chat as they would check them all. This what they would also judge him/her on the basis of the chat as this way the employer can understand what the preference would be.
  • Managing the jobs: There can be an “n” number of job openings which the company can upload on the social recruitment website in an average size company. Tackling the jobs on the website, the thing is what they do not get stuck to it. To easily manage their job postings, the websites should have the required option.
  • Adding job descriptions: It can be the same as no two jobs postings of the same profile. A senior-level employee may be one and the other would be a fresher.

Shortcomings

  • Passive candidates’ wastes the valuable time of companies: The ones who are just looking for job opportunities and do not want to shift from their current job immediately are what the passive candidates are. The companies would be wasting time to interview and converse with them as these candidates are not distinguished on the websites. By segregating passive candidate from the active candidate on the website, is one of the ways to avoid this disadvantage. They can easily access the passive candidates as the companies are not looking to enroll a candidate immediately.
  • Fake account: The person is anonymous which leads to a high rate of fake accounts is what the main concept for this. The website should ask the candidates to register with their mobile number which can be checked by sending an OTP or log in with a social media account to avoid these.

To conclude:

For the employers to search for the perfect candidate leads them to the online portals as the number of people looking for a job is a difficult task. For many organizations, recruitment websites have been the main source of recruiting the candidates and also reduces the efforts of the recruiters and candidates. To match the perfect candidate with the perfect company, artificial intelligence is being used.

snapchat social infleuncers

Proven Tactics on How to Use Snapchat for Marketing Purposes

In the past year, Snapchat has made more headlines than any other social network. Snapchat has opened new gateways for marketers to engage users at a whole new level as stories, geo-filters, and spectacles are all added with its unique innovations.

Snapchat is not all-purpose social media platform yet the casualness and novelty of the platform and the short shelf life of its content make it a favorite among users like Facebook, Instagram, etc.

With the recent implementation of Snapchat’s story-like feature across all its social apps, the ongoing buzz around this relatively new social network has made even the industry giant Facebook scratching its heads.

Snapchat’s constantly increasing user base also makes it a solid social platform for the marketers to try their hands on besides innovative features. Snapchat’s monthly active user base has already reached 158 million by the end of 2016.

The following are few tips on how the marketers can add Snapchat to their social media marketing strategy and leverages upon its innovative features to generate better customer engagement.

Get a Completely New Edge with Snapchat

To lure the customers, brands offer discounts, gift vouchers, promo codes, etc. when all your competitors are doing the same, how do you stand out? You will get a completely new edge with Snapchat.

For promoting giveaways and offers, as there is naturally a sense of urgency to the platform as they short shelf-life of content on Snapchat makes it a great medium. For the offered discounts and giveaways, brands can create a series of snaps or sponsored stories and share them with their target customers in the most organic way.

Shaking hands with the influencers

As by nature, customers find it more trustworthy as the casualness of Snapchat also makes it a powerful influencer marketing tool.

It all generates a higher level of engagement than the other social media platform with a regular promotional campaign on Snapchat. The results are bound to be better when it is coupled with a celebrity or a social influencer in the community.

Sharing behind the scene moments of your brands

On any other social media network such as the video clips of product designing/production work, brainstorming meetings, events, and other behind the scene moments as Snapchat is the best platform to share unique and surprising content that your followers cannot find.

For going pixel-perfect in what you share on Snapchat as the content will not stick to your profile forever as there is no pressure.

Launch of products through stories

It allows you to create free and informal videos which are one of the key benefits of using Snapchat for branding. To share your products launches and short video tutorials on how to use your product, that makes it an ideal platform.

This approach is one of the best ways to promote your product on social media as it allows personal interaction and helps you to build deeper relationships with the customers being real-time and practical. To get feedback from customers about your newly launched product as this is a good way.

To Conclude:

Make sure that you plan your social media marketing campaign creatively and with out of the box ideas if your brand has decided to be on board with Snapchat.

Making marketing on it a unique practice, Snapchat features are not as similar to that of the other social media platforms. The sense of personal connection that Snapchat provides makes it a more engaging platform given you use it creatively on the other hand.

 

Push notification

Rules to Implement for Creating The Best Push Notification for Mobile App

The design and the language of the message which they want to put across, the online business marketers always need to be careful. They fail to communicate with the audience as they lose attention if the marketers neglect this important aspect.

People shifted from desktop to mobile browsing as time evolved from analog clocks to smartwatches. For conveying the useful information to your audience, looking at the recent increase in mobile internet usage.

Installing an app and forgetting about it is easy with the amount of space in mobile phones and the amount of data which is processed each day. To remind them of your existence, the push notifications enable you this.

The importance of the push notification and how to create push notifications that engages your client as an online business owner or a marketer.

Cashing on the Scarcity

You give your client/customers information about what they will gain by doing business with you on your website and mobile app. It is better to mention what your customers will lose in case they do not avail the offer right away for push notification.

People will not pay attention to it and treat it as spam if you have a simple push notification. To perform a certain task, provide an urgent reason. As they are driven by the FOMO (Fear of Missing Out) effect, they are more likely to do it.

On their product page, this same technique is widely used by e-commerce websites. On the product page, most of you must have seen “Limited Stock available”. To make the purchase immediately is what drives the customer. For your push notification, use a similar technique.

Being Concise

Push notifications with less than 25 characters have a higher conversion rate than the longer messages for both the iOS and Android devices with push notifications with less than 25 characters.

Their attention span has also reduced a great deal as innovative technology is making things easier for people. People avoid getting bombarded with long messages. To convince them they rather prefer to have short and to the point messages.

People read blogs, marketing emails, and other promotional messages from the business throughout the day. They entice the customers to take the desired action in a few seconds as push notifications should be planned accordingly.

It is being 8 seconds with the average attention span of a normal human being. You have mastered the art of creating good push notifications if you can convince your audience to perform the action in the given time.

Going ahead with personalization

The following proves the importance of personalization for customers.

66% of marketers said that they struggle with personalization according to a study.

Personalization is stated to be highly crucial according to 71% of the marketers.

Personalized marketing emails delivering 6x higher transaction rate according to research by Marketing Land.

To send personalized push notifications, coming back to the how-to, using device ids or leveraging on user data which is an effective way. Through this manner, it will be helping you to resonate your message in every way.

Netflix is one of the best brands which are using this technique to keep people engaged and updated.

Netflix sends push notifications around their sci-fi content when their user data shows that a subscriber prefers watching sci-fi based movies/series.

By incorporating the customer’s name in the push notification which you send is another effective way to personalize a message.

Adding a human touch

You cannot do so by filling your message with marketing words while you want your audience to see your push notifications and perform the CTA immediately.

As if you are reaching out to a friend and encouraging her to perform the given CTA is the best way to engage the audience to your push notifications is by adding a human touch to the message.

According to the niche of your online business, some of the ways to bring a human touch are by adding emoticons. Use humor or a common movie reference to attract your customers to the app is appropriate for your business.

Timing it well

When their audience is most active marketers already know that they should be aware of the time window. During that time they should upload blogs or social media posts.

You can analyze at what time maximum people prefer to use your app by analyzing your app’s traffic data. You can also determine the time to send a push notification to reap optimum benefits from this data.

Leveraging upon send-time optimization can help in increasing the push notification conversion by as much as 38% according to research by Appboy.

The average click rates on push notifications are as follow though it is best to base your push notification time on the user data:

  • 3% in the morning
  • 7% in the afternoon
  • 6% in the evening

Conclusion

When they design and conceptualize a push notification marketers have to take extra care. To reach their mobile audience it is the best and direct way. As it should not be treated as spam by the audience, marketers must strategize every aspect of push notification.

So that the message is delivered to the user clearly and efficiently check the content, design, timing, and emotion of a push notification.

Tips to Push Your SEO in 2019

SEO is a vital long-term investment to grow their business for many business owners. SEO can attract new customers through higher placement on Google search results when executed properly. Your competitors are likely taking your place and ultimately your business if your business cannot be found using the relevant search terms.

By staying on top of emerging SEO trends help give your business a competitive edge.

Create In-Depth Authority Content

Write an in-depth analysis of the topic which is drawn from your research and expertise and choose a topic that your customers care about. For top ranking content in Google search results, about 2,000 words are the sweet spot.

Google prefers a regularly updated site so that 3-4 pieces per week long, the in-depth content is ideal for building domain authority as we already know this.

Breaking your business down into categories of products or services which you offer is one tactic to help make this content creation more manageable. Pants, shirts, dresses and skirts, shoes and accessories for example.

You can create supporting pieces of content for each product within that range as you create one pillar piece content about that major category. Your supporting content is about dress pants, jeans, sweatpants, and leggings if your pillar content is about pants. To increase internal linking, this also provides an excellent opportunity.

E-A-T Your Content

Expertise, Authority, Trust are the key pillars of E-A-T. While creating content for your website, you can use these three principles. On the topic, leading readers to trust you over other brands in your space, every piece of content should show off your expertise and authority on the topic.

There is no room for fluff content that offers no value to your readers in a world where there are over 2 million new blog posts every day on WordPress alone.

  • Through the case studies, you need to share your expertise and look at what you do every day behind-the-scenes. Earning trust, the readers will appreciate your openness and honesty.
  • In your field show that you are an authority. Mention how long you have been in business and use active voice, list all other authoritative websites that have published your content. Mention the certifications or conferences and other meetings which you have regularly.
  • You need to maintain your reader’s trust. After the sale, it is important to continue the relationship which you have spent so much time building it up. With the other products in which they would be interested in or helpful guides in making the most out of your software or platform, you need to send a friend to follow up emails.

Main SEO Factors

  • Optimizing local landing pages and local listings with information which is valuable which adds significant values and boosts your local presence.
  • For mobile, results will become more heavily personalized. Avoid penalization with complete optimization of your website.
  • Much powerful and stronger brand mentions and citations. Be treated and act like a brand and a brand by Google.
  • Factoring user experience with social signals. It is more about building relationships when it comes to search rankings and they are less about technical strategies.
  • The marketing approach should be holistic. To create messaging that is ideal for your customer, it aligns your company to create this.

Getting into the featured snippet

It is a highly valuable position to be when you enter into a featured snippet. Based on the most authoritative content for that search term, Google chooses this result.

  • For some of your most lucrative and relevant keywords and seeing which terms displays Featured Snippets run a Google Search.
  • In the featured snippet, notice which of your competitors is ranking and look at what their content is doing.
  • To target this top organic ranking, developing content. Make it unique to your business as you need to write about the same things your competitor is writing about. Why your product or service outshines the competition and anything that sets your brand apart from the rest as you need to share your own anecdotes. Remember E-A-T.
  • Add that little bit extra that your competitor did not include such as the link to case studies or testimonials, provide a FAW, share relevant blog posts or other supporting content for this topic once you take it one step further.

For a variety of rankings factors including the domain authority, page authority, mobile optimization, and security do not forget to check your competitor’s page. On these technical aspects make sure that the page which you want to rank in this space outperforms your competitor’s page.

Modify the low-quality content

Every single day, there are millions of new pieces of content that is being created on the internet. “Zombie” pages are the one where any post or page on your website does not serve your users.

Pages which are short, thin, low-quality, repetitive, etc are all included in them. Removing these pages from your site is your best course of action.

How will you do them?

  • Combine all the short and pages on the same topic into one, long, authoritative, all-inclusive guide. With the most SEO value and placing the new and improved content on this page choose the existing URL. From all the other URLs to this one, install 301 redirects.
  • Under the same umbrella perhaps you have a product or service category with many related products or services. For the broad category develop one piece of pillar content and use the targeted products/services as supporting content. In midst of all these do not forget the internal links.
  • If you have some content that cannot be repurposed in any way then it is best to delete it to avoid loading down your website on the other hand. To allow Google to know how to treat these pages you can use 301 or 410 redirects.

For yourself, your audience and Google the results will be cleaner, faster and more easily navigable.

Scheduling a photo shoot

Google demand an authentic experience on your website and that recognizes your customer not only prefers them. How your business is unique from your competitors is something that your website visitor wants to see.

SEOs preached the importance of writing content unique for your website for years. How ultimately your customers find value from your site is something which a unique content is. AI technology will make the same idea true for your website’s visuals, including photos and videos in 2019 and years to follow.

Over 80% of the internet will be visual by 2019. 2 billion photos are added across the globe every day. Use photos you own versus using stock photography is the only way to stand out from the crowd.

Google will soon force website owners to use unique photography to meet customer demand when AI technology is able to interpret images as well as humans.

By creating images, infographics, and videos for your business, you may already be riding the massive tidal wave of visual content. You may be missing a big opportunity to have your content found by potential customers if not.

Make your best visual content

Try converting your most popular content into a video or an infographic if you are looking for a way to take your content to the next level. People are looking for visual content to engage with as the internet will be 80% visual in 2019.

It can open up interesting new ways to present the information making it visual and this is a great way to get your followers to re-engage with your best content.

It is higher than the text blog as studies have shown the people recall up to 65% of visual information for three days.

More than any other type of content, people also share infographics three times. You need to provide information which is easily absorbed by your readers as people’s attention spans get shorter.

Maximizing content for backlinks

High-quality content you have a powerful asset that can be used as a guest posting opportunity to promote your website.

To get the highest authority backlinks pointing to your website, guest posting is a great way and Google adores this. As a matter of fact, 99.2% of all the top results had at least one external link which is pointing to the website.

You will have to determine where your guest posts can be best utilized for maximum viewership after you develop quality content. On spammy directories, link farming sites, or websites with low domain authority as you do not want to waste your content.

That will not put you in front of your target audience first of all. Google will be penalizing you for having terrible backlinks secondly. On websites you will want to be published which are:

  • Relevant to your business
  • Publishing high-quality content
  • It has a high domain authority

Getting a link on a high-ranking website signals to Google that your website is an authority, reliable, and its users would gain the most knowledge in your industry from it for example.

Stealing links of your competitors

It can be really intimidating in starting the backlink process. It is a huge sea when it comes to the internet. All you need to start is with your competitors.

Targeting the competitors and find out who your competitors are by using the backlinks, all you need to do is your proper research. You can steal from your competitors the betters for the more backlinks which you can steal. By surpassing them you can mimic their backlink strategy.

Examine whether the content of these publications fits with your specific product or service and make a list of the top-ranking domains that are giving your competitors backlinks.

Consider the following points as you review your competitor’s content:

  • What are the types of content which are attracting attention?
  • Listicles? Long form blog posts?
  • What approach to the images does the competitor take?
  • Are they using any infographics?
  • Are there any trends which the popular content follows?
  • Do they all have a similar word count?

You will be able to start stealing backlinks from your competitors and giving yourself a serious edge when you are armed with this information.

The Nosedive Effect which is Disavow Toxic Backlinks

It is important not to blindly go after every single link which your competitors have while doing research for backlinks.

What is the reason behind it?

This is because they could have toxic backlinks.

Not all links which are created are equal. Some can seriously do some actual damage to your SERP rankings. Quality will always be more important than the quantity in Google’s eyes. For your efforts, Google will reward you immensely. Not to create the backlinks for the sake of backlinks is what the goal is.

Having too many toxic backlinks which is same as keyword stuffing thinks of this scenario. Google recognizes that you are not serving the user when you participate in keyword stuffing.

Not to provide an optimal experience your endgame is only for a higher ranking. They will ding your rankings. To the backlinks, the same logic applies.

Google realized some websites were creating backlinks through sketchy directories leaving their website link in comments and paying for links on other sites a few years ago. This created an unfriendly user experience ultimately. Backlinks which were toxic were not rewarded so they updated their algorithm.

For any purchase decisions, 89% of consumers use search engines.

  • 71% of business purchase decisions are started with a search engine.
  • 77% of search happens at work home.
  • 55% of purchase-related conversations occur within 1 hour of the initial search.
  • 70% of users click on organic results.
  • 53% of the organic search click goes to the first link.
  • 75% of users never click past the first page.
  • SEO leads have a 14.6% close rate while those archaic print or direct mail ads only close at a 1.7% rate.
  • Leads from search engines are 8.5 times more likely to close than standard outbound leads.
  • There are 33 million searches are the day which accounts for almost 100 billion searches per month on Google.

To Google Search Console submit your site

Search console is bringing users a completely redesigned product to help manage your site’s presence on Google Search in 2019. To provide the tools and insights that webmasters and SEOs have been asking for, the new Search Console rebuilt from the ground up.

You can make sure that your site adheres to Google’s ever-fluctuating ranking algorithm by submitting your site to Google Search Console.

Your sitemap to Google and monitoring Google’s indexation and crawl of the existing format and submitting new page content in real-time is what a qualified SEO can do.

Your site’s backlink profile on a real-time basis to ensure your website has a bulletproof SEO strategy; an SEO can also review Google’s technical audit requirements.

Start a Podcast or Video Blog

Over the last couple of years following the release of the hit crime drama “Serial” Podcasting has hit a boom over a couple of years. 50% of homes listed to podcasts as of December 2018. Podcasting has lower production requirements than the shooting videos additionally.

You can create in-depth content that potential customers can listen to anywhere as most people listen to podcasts through an app on their mobile devices so that you can be in their pocket wherever they are with a good microphone and an RSS feed.

The most important SEO Strategies of 2019

When it comes to the content management system, Word Press is the industry leader. 29% of all the websites are built using Word Press and the next closest competitor Joomla which stands at 3%.

As it is unparalleled when it comes to SEO and it is arguably the most user-friendly platform. All the basics of SEO are covered even right out of the box.

With the help of a few other strategies which you can take your Word Press SEO to the next level that said. To make sure that your Word Press site and the content are optimized to the fullest the following are some of the ways.

Noting WordPress.com and WordPress.org

When it comes to versatility, branding, and SEO, while WordPress.com is a decent tool for building a quick, free blog and it does not even come close to a self-hosted WordPress.org site.

The following are the advantages of SEO in using WordPress.org:

    • The ability to use SEO plugins
    • Access to thousands of responsive SEO-friendly themes.
    • The ability to use Google Search Console.
    • Ability to alter the codes are required

Setting your permalink structure to static

The permalink structure in WordPress is not great for SEO or for uses by default. It is really very easy to change your default settings to something which is, even more, user-friendly.

You can also customize your individual posts URLs by modifying your slug for some additional SEO-power. Add your target keywords in the “Slug” field and simply scroll down on your post creation page. With the keywords which you choose this will replace your default URL.

In the two most important locations, title & header tags use keywords

Throughout your content, you should probably be using your keywords. A well-optimized piece of content will not simply use a single keyword again and again and this is something which you need to remember. It will include a wide variety of words and phrases related to the main topic of your post.

You will likely have one main keyword phrase which you are focusing in on. Your title tag is preferably the most important location to use this phrase. Choose to use keywords as close to the beginning of your title as possible.

What your content is all about is ensured to your readers and Google through the Headers tags. Simply by clicking on the text formatting drop-down box in your Visual Editor, WordPress makes it easy to use in the headers tags.

Your page or post titles will your H1 tag by default. Per page or post, you should have one H1.

Uploading an XML sitemap

Forgetting Google to navigate and index all your pages and posts, an XML sitemap is not strictly speaking of a necessity. They can make the process more efficient, ensuring your new content is found as quickly as possible as they can make the process more efficient.

There are some great plugins that will automatically general an XML sitemap for your WordPress site, fortunately. Google XML Sitemaps and XML Sitemaps are some of the best. Each time you add new content they will notify Google so that your sitemap will always be up to date.

The thing to note: make sure that you are not differentiating what you are telling Google and robots.txt. If you have blocked a particular page in your robots.txt file make sure that you are not including it in your sitemap for instance.

Make sure that you are all set up with Google Search Console

You might be missing out on important SEO warnings or notifications if you have not yet set up your site in Search Console.

This is where you will be notified if Google experiences issues accessing, crawling, or indexing your content. Manual actions which are leveraged against your site, this will also be where you will get to see all.

The place where you will be able to view some of the links to your site, as well as some of the keywords that drive traffic to your site, is your Search Console.

Focusing on the right content

On the ideal length for content, there has been tons of research which are done over the past few years. Higher-ranking content tends to be in the 2000+ word range is what is suggested through most of this research.

As there are many examples of content that is much shorter and which still ranks near the top of the SERPs is where the main trouble lies.

So, focus on your exact content length, focus on just writing really good content that answers the questions to what your readers are asking instead. For evaluating the optimal length of your content, here are a few great tips:

      1. Investigating what is working for your chosen keyword
        See how long the top ranking content is.
      2. To cover the topic, can I do something much better?
        Go for it if you can do so in fewer words. That is the direction which you should take if you think a longer post would do a better job.
      3. Matching content to your reader’s goals
        You should be probably answering it if they have a quick question that they need to be answered. Writing a 3000+ word post may be optimal for this particular topic if their questions are more complex.

Do you want to stick with www or not?

To bring a huge impact on your SEO, this is a quick and easy tip.

To choose their primary domain, Google urges all website owners to do so, in the Google Search Console set your preferred domain as well as in your WordPress Settings.

In your Google Search Console, you should also specify your primary domain. All you need to do is log in to your console, click on the gear icon, and go to the Search Settings in order to do so. You are all set once you choose your preferred domain.

Switching your site to HTTPS

Opt-in boxes or payment fields if your site gives your visitors the option to input text or other info through the contact form and also you need to make sure that you are using SSL.

You are therefore protected as this will ensure any sensitive personal info your visitors leave on your site is encrypted.

It is now an official SEO ranking factor as this is important for protecting your visitors’ private information. If you have not switched over to HTTPS, Google may now show a “not secured” warning to visitors when they are on pages with text input fields.

Check with your web host if you are not sure whether you have switched to HTTPS. To switch over and to be happy to help, they usually offer an easy way.

Optimizing your WordPress site for speed

It is extremely important for user experience and not only is it for the site speed and a ranking factor. It is known that as page load times increase, page abandonment increases too.

Use Google’s PageSpeed Insight Tool which is one of the best ways to determine how quickly your site loads. Giving you an overall speed rating out of 100, it will analyze your site.

Browser caching, image optimization and enabling compression are some fixes which are recommended and this will help to improve your site speed.

To tackle different aspects of your site speed, we would strongly recommend using a plugin. WP Super Cache, Smush Image Compression and Optimization and WP-Optimization are the ones which are recommended.

Links require to be built in 2019

Internal ranking factors are those on which this post focuses largely on. Yet it is still a really critical strategy for SEO in 2019 in getting external links to your site.

The links are even more important for sites which are focusing on keywords with less than 10,000 monthly searches are what SEMrush recently found out.

Throughout your site, linking to relevant content on your site helps to spread link equity and this also helps to improve user signals like the bounce rate, page views and time on site while relevant content on your site helps in this.

The indirect benefits to your site and business are really huge while user engagement may not be a direct ranking factor.

Installing the Yoast plugin

It should be this one if you really want to do something according to this list. Using the Yoast SEO plugin, many of the strategies can be covered.

For almost 10 years, Yoast SEO has been around and its creators are constantly updating it to address emerging SEO rules and algorithms.

Major SEO benefits in using this plugin:

    • Complete content optimizationYoast will make sure that you are using it in strategic locations as Yoast will ask you to choose a primary keyword for your content. So that your content is more likely to get clicked in the search engine results, it will help you to optimize your meta description.
    • Auto XML sitemapsYoast will create and submit a sitemap of all your post, pages, and even images as you simply need to check the button.
    • Auto add of links to RSS feed
      To make Google know who actually created your content, Yoast automatically adds a link to your feed.

To conclude:

Most of your ongoing SEO work will be focused on creating excellent content which attracts the links after making sure that the technical features of your WordPress site are optimized.

In 2019, all of the SEO strategies which worked last year are sure to work here too. Keep doing what you are doing if you are already ranking well.

Making sure that your site is moved over to HTTPS, is the only major shift this year.

Ecommerce business

The Top Market Predictions for Online Business

Both financially and technologically, the year 2018 turned out to be really amazing for the e-commerce sector. We came across numerous technological turning points which changed the way people perceived e-commerce from better personalization through data analytics to e-commerce through social media to real-time customer support through the chatbots. To say the least, the competition has surely been cutthroat.

The continental drift which this industry is experiencing with the fact that many e-commerce companies have turned their focus on the Asian market. Today we have for you three major predictions which are going to be absolutely true.

Paid advertising of Facebook will rule

Facebook ads have proven to be an extremely useful marketing tool for businesses if we take a look at the current trends. Through mobile advertising in comparison to desktop, Facebook earns more revenue.

Facebook’s penetration has increased multifold due to mobile internet as the reason behind this phenomenon is simple. For the majority of business owners for paid advertising in 2019, Facebook will be the first choice.

In the coming months, this is how Facebook is going to keep its paid advertising game in full throttle and ahead of every business.

  • Native advertising: It flows seamlessly with the user’s natural journey on their Facebook account is what the best thing about native advertising is. It is all taken into consideration from news feeds to pages frequently visited personal interest. When it is done right it improves its manifold as native advertising does not hinder in user experience. As you do not get to make so much revenue without doing something right, Facebook seems to have aced its native advertising.
  • Video Ads: How much response the site gets for the ads which it shows, is the fact that Facebook has started to show ads in the middle of videos. Then the other advertisement tactics, videos have better organic reach. For the FB mobile ads, this proves that in-video ads will continue to be there. As simple as it gets, FB’s mobile advertisements deliver more revenue in comparison to desktop website advertisement and this is what the reason would be.
  • Rich and dynamic content and machine learning: The comments added by their friends and friends of friends as the videos were posted by the FB users and this all add up for rich and dynamic content. FB is able to scan the live feeds, ads, search results and also delivers the most suited results to the users. In keeping misleading content and spams at a bay, FB claims applied machine learning.

Facebook Store has already been stated by many startups and building entrepreneurs. 2019 is going to witness the next levels of paid advertising which is mastered by the social network mogul given the pace at which its popularity is spreading its roots among the masses.

Delivery and shipment of products through aerial routes

The thing of 2019 will be drone delivery. Amazon is going to make it happen on a full-time basis soon is what Jeff Bezos might have claimed but AHA, the largest online shopping marketplace in Iceland has already made it happen.

Keep one thing in mind that Jeff Bezos is known for his aggressive approach through our prediction may sound preposterous to many.

We believe that things are going to get really interesting this particular field as Amazon has already tried drone delivery in Cambridge, the UK in Dec 2016.2019 is going to be a turning point for many though we are not saying that drone delivery is going to be adopted by all the business right away.

Shipping and delivery services are also going to leverage the benefits of Big Data, Data Analytics and Machine Learning just like marketing and advertising. An issue that many e-commerce companies are struggling with it will also help in improving last mile delivery.

The remarkable change would be seen in B2B e-commerce

B2B eCommerce has been primarily focusing on transactional activities for this is what business is all about and more transactions and more revenue till now. Majority of B2B eCommerce companies had an epiphany and this is how things are going to change for good as a matter of fact…

    • Center stage will be occupied by user experience: About 90% of B2B business across the world has stated that customer/user experience is the primary driving force among all their customers according to a study by Accenture. Remarkable user experience is to be delivered by 25% of them. On the top priority list of 2019, this is going to be the time when offering consistent user experience across every channel also called Omnichannel approach.
    • Data and only Data: To extract information data is what you need. Data brings in success to the business and this eventually becomes knowledge. Getting better leads while offering an amazing user experience, B2B e-commerce is going to focus on data-driven marketing.
    • Integrated order management: To have an e-commerce platform that has integrated order management is what plenty of B2B e-commerce businesses have been trying their best at. To coordinate and synchronize customer information on a real-time basis is what the core idea is. Just in time requirements of their customers, it will help businesses in meeting other businesses. In 2019 this is how the B2B eCommerce businesses are going to run. To keep the workflow cost minimum and maximum efficiency is what the core idea would be.

To conclude:

As the coming year is going to witness even more new business and the competition will no longer revolve around how amazing your products are as we recommend all e-commerce businesses to pay attention to these predictions.

On the basis of the fact that have, an amazing product catalog is the prerequisite and users have already grown habitual is how to say all of these. Better order management, swift and awesome delivery methods, user experience and seamless data-driven marketing are what it is all about.

SEO

Complete Guide on SEO and Its Implementations in Your Business!

The activity of optimizing web pages or whole sites in order to make them search engine friendly and getting higher positions in the search result is referred to as Search Engine Optimization (SEO).

Today we are going to dive into the details on SEO techniques and its implementations on how to improve the visibility of your web pages for different search engines, especially for Google, Yahoo, and Bing.

What is Search Engine Optimization (SEO)?

Focusing mainly on the growing visibility in organic (non-paid) search engine results, SEO is a marketing discipline. To improve rankings, drive the traffic, and increase awareness in search engines, SEO encompasses both the technical and creative elements which are required. From the words on your page to the way the other sites link to you on the web, there are many aspects to SEO. The element to make sure that your site is framed in a way that the search engines can understand them is what SEO is.

It is not only limited to building search engine-friendly websites when it comes to SEO. To make your site better for people too, SEO is used. We believe that the principles go hand-in-hand.

From finding the terms and phrases (keywords) which generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site, is what we are going to describe today. We are here to help you if you are confused about it!

Why website need SEO?

The major commercial search engines, Google, Bing, and Yahoo drive the majority of web traffic. Search engines are the primary method of navigation for most Internet users although social media and other types of traffic can generate visits to your website. Whether your site provides content, services, products, information, or just about anything else is all true.

Targeted traffic is provided by the search engines which are unique as people look for what you offer. To make this happen, the search engine is the roadways. You miss out on incredible opportunities to drive traffic to your site if the search engines are unable to find your site.

Search queries – extraordinary values are carried by the words which the users type into the search box. Search engine traffic can make an organization’s success is what the experience has shown. Publicity, revenue, and exposure like no other channel for marketing can all be provided by targeting traffic to a website. Compared to the other types of marketing and promotion, investing in SEO can have an exceptional rate of return.

Why search engines unable to find out the site without effective SEO?

Most people can easily understand the basics as the world of SEO is complex. It can make a huge difference even with a small amount of knowledge. Some have a highly specialized focus while others take a broader and more general approach as firms that practice SEO can vary.

Crawling and building an index are the two major functions of search engines and provide search users with a ranked list of the websites which they have determined are the most relevant ones.

To bind all of the pages together, the link structure of the web serves this purpose…

To reach the many billions of interconnected documents on the web as links allow the search engines automated robots called “crawlers” or “spiders”.

They decipher the code from them and store selected pieces in massive databases to be recalled later when required for a search query once the engines find these pages. The search engine companies have constructed the datacenters all over the world to accomplish the monumental task of holding billions of pages which can be accessed in a portion of a second.

Processing large quantities of information very quickly, these monstrous storage facilities hold thousands of machines. They demand results instantaneously even a one-or-two-second delay which can cause dissatisfaction so that the engines work hard to provide answers as fast as possible when a person performs a search at any of the major search engines.

How do the search engines determine relevance and popularity?

Relevance means more than finding a page with the right words to a search engine. Search engines did not go much further than this simplistic step in the early days of the web and the search results were of very limited value. Smart engineers have devised better ways to match the results to searcher’s queries over the years. Hundreds of factors influence the relevance and we will be discussing the most important of these today,

The more popular a site, page, or document, the more valuable the information it contains must be as search engines typically assumes this. In terms of user satisfaction with results, this assumption has proven fairly successful.

To sort the wheat from the chaff (relevance), and then to rank the wheat in order of quality (popularity) as the engines employ mathematical equations (algorithms).

Hundreds of variables are there in these algorithms. We refer to them as “ranking factors” in the search marketing field.

The rough frame of how a search engine works?

In order to deliver the search results, the search engines perform several activities.

  • Crawling – All the web pages which are linked to a website it is the process of fetching all the web pages. Crawler or a spider is the task which is performed by software.
  • Indexing – Keeping them into a giant database from where it can later be retrieved, it is a process of creating an index for all the fetched web pages. Identifying the words and expressions that best describe the page and assigning the page to particular keywords in the process of indexing.
  • Processing – The search engine processes it when a search request comes and with the indexed pages in the database, it compares the search in string in the search request.
  • Calculating the Relevancy – The search engine starts calculating the relevancy of each of the pages in its index to the search string as it is likely that more than one page which contains the search string.
  • Retrieving the Results – Retrieving the best-matched results is the last step in search engine activities. It is nothing more than simply displaying them in the browser.

Dozens of time per month, search engines such as Google and Yahoo often update their relevancy. It is mainly due to an algorithm shift or something else outside of your control when you see changes in your rankings.

The minor differences between their relevancy algorithms lead to major changes in results relevancy although the basic principle of operation all the search engines are the same.

What is SEO Copywriting?

The technique of writing viewable text on a web page in such a way that it reads well for the surfer and also targets specific search terms is what SEO Copywriting is. For the targeted search terms, its purpose is to rank highly in the search engines.

SEO Copywriting usually optimizes other on-page elements for the targeted search terms along with the viewable text. Title, Description, Keyword tags, headings, and alternative text are what these include.

The search engines want genuine content pages and not additional pages which is often called “doorway pages” which are created for the sole purpose of achieving high rankings is what the idea behind SEO copywriting is.

What is Search Engine Rank?

It displays thousands of results which are found in its database when you search for any keyword using the search engine. By the position of web pages which are displayed in the search engine results is how a page ranking is measured. Your web page rank will be number 1 and it will be assumed as the page with the highest rank if a search engine is putting your web page on the first position.

The process of designing and developing a website to attain a high rank in search engine results is what SEO is.

What is On-Page and Off-Page SEO?

There are two ways of optimization:

 

  • On-Page SEO – Providing good content, good keywords selection, putting keywords on correct places, giving an appropriate title to every page, etc are all included in this.
  • Off-Page SEO – Link building, increasing link popularity by submitting open directories, search engine, link exchanges, etc are all included in them.

 

Making sure that your content is visible

You must market your content on getting the technical details of search-friendly web development correct is important. To gauge the quality of the content on the web, the engines by themselves have no formulas. On the metrics of the relevance and importance, and measuring the metrics by tracking what people do, what they discover, react, comment, and link to is what the search technologies rely on. You have to get that content shared and talked about as you can’t just build a perfect website and write great content.

SEO- Tactics & Methods

The techniques of SEO are classified into two categories:

  • White Hat SEO – The techniques here is what search engines claims are the part of good design.
  • Black Hat SEO – the search engines do not approve these techniques and attempt to minimize the effects. They are also known as spamdexing.

White Hat SEO

If the following features are present, an SEO tactic is considered as White Hat:

  • The search engine’s guidelines are confirmed by it.
  • No deception is involved.
  • It is the same content which a user will see and ensures that the content of the search engine indexes and subsequently ranks.
  • Not just for the search engines but also for the users it ensures that web page content should have been created.
  • Good quality of web pages is ensured by it.
  • It also ensures the availability of useful content on the web pages.

Do not try to fool your site visitors and always follow a White Hat SEO tactic. You will definitely get something more and be honest.

Black Hat or Spamdexing

If the following features are present, an SEO tactic is considered Black Hat or Spamdexing:

  • Rankings which are disapproved by the search engines and/or deception are attempted to be improved.
  • From a page that is built for search engines to one that is more human-friendly redirecting the users from there.
  • The users are redirected to a page that was different from the page which the search engine ranked.
  • While serving one version of the page to human visitors, another version is served to search engine spiders/bots. This tactic is known as Cloaking.
  • Using a tiny font size or hiding them within the HTML code such as “no frame” sections and also using hidden or invisible text or with the background color.
  • Using keywords that are unrelated to the website content and repeating keywords in the metatags. This is usually known as metatag stuffing.
  • To raise the keywords count, variety, and density of the page, calculated placement of keywords within a page. This is usually known as keywords stuffing.
  • Containing very less content creating low-quality web pages and stuffing them with very familiar keywords and phrases, these pages are usually known as the Doorway or Gateway Pages.
  • Creating mirror websites by hosting multiple websites using different URLs but all with similar content.
  • Showing the contents which are similar to the original web crawler but redirecting web surfers to unrelated or malicious websites, creating a rogue copy of the popular website. This is usually known as page hijacking.

To improve the rank of your site always stays away from any of the above Black Hat tactics. To identify all the above properties of your site and ultimately you are not going to get anything the search engines are smart enough.

SEO- Website Domain

The first thing that you think about is your website domain name when you start thinking of doing business through the internet. You should consider the following before you choose a domain name:

  • Who is your target audience?
  • What would you be selling them? Is it just text content or is it a tangible item?
  • What is the aspect which will make your business idea unique or different from everything else which is already available in the market?

In a domain, many people think that it is important to have the keywords. It can usually be done while keeping the domain name short, memorable, and free of hyphens as the keywords in the domain name are usually important.

Over your competitors, using keywords in your domain name gives you a strong competitive advantage. The click-through-rates are increased on search engine listings and the paid ads as well as making it easier to use your keywords to get keyword rich descriptive inbound links by having your keywords in your domain name.

It is better to avoid buying confusing and long domain names. Using either dashes or hyphens, many people separate the words in their domain names. The domain name itself was a significant ranking factor in the past, but the search engines have advanced features now and it is not a very significant factor anymore.

To make it easy to memorize keep two or three words in your domain name. By creating their own word, some of the most notable websites do a great job of branding. eBay, Yahoo!, Slashdot, Fark, Wikipedia, Google, etc are a few examples.

The other person should know how to spell it and they should be able to guess what you sell as you should be able to say it over the telephone once.

You should be able to answer the following questions:

  • What is your purpose behind building your website?
  • Why should people buy through your site and not from some other site?
  • How different do you stand from the rest?
  • What do you intend to sell and who is your target audience?
  • Make a list of 5 to 10 websites which you think are amazing. Now think what makes them amazing?
  • Create a list of 5 domain names. Make one of them quite funny. See which ones are the most memorable ones and tell them to half a dozen people. If the people do not know you well then you will be getting more honest feedback.
  • Buy a domain name which is catchy, memorable, and relevant to your business.

SEO – Relevant Filenames

To look at the way you name your files is one of the simplest methods to improve your search engine optimization. We found after long research that search engines like Google give too much importance to the filenames. What you put in your web page and then giving a relevant file name to this page is what you should think on.

You will find file names highlighted with the keyword which you had given, so just try giving any keyword in Google search engine. Appropriate keywords should be there in your file name.

File Naming Style

  • It should be short and descriptive when it comes to the filename.
  • In a filename as well as in page title it is always good to use the same keywords.
  • Do not use generic filenames such as service.htm or job.htm. Your filename should be the actual service name such as computerrepairing.htm
  • Avoid using more than 3-4 words in file names.
  • Instead of underscores use hyphens to separate the keywords.
  • If possible use two keywords.

Examples of File Names

From the user’s point of view as well as SEO, listed here are some of the filenames which would be ideal.

Slazenger-brand-balls.html

Wimbledon-brand-balls.html

Wilson-brand-balls.html

Instead of underscores, here the keywords are separated by hyphens. The following is a good filename which Google sees:

SEO-relevant-filename as SEO relevant filename(good)

It is not a good option to have filenames with underscores.

Seo_relevant_filename as SEO relevant filename (not good)

File Extension

It does nothing to your visitors when it comes to .html, .htm, .php and any other extensions and they are simple means of offloading some of the work of configuring your web server properly onto your visitor’s. You are asking your site visitor to tell your web server HOW to produce the page and not which one in effect?

It is a good idea to use filename without using extension is what many webmasters think. Not in a whole way but it can help you.

URL Sub-Directory Name

URL sub-directory name hardly matters from Search Engine Optimization point of view. You will not find any sub-directory name matching with your keywords as you can try giving any keyword in any search. You should keep an abbreviated sub-directory name from the user’s point of view.

Before naming your files, the following are the things which need to be kept in mind:

  • Keep it short, simple, descriptive, and relevant to the page content when it comes to web page filename.
  • In your filename, try to use a maximum of 3-4 keywords and they should appear on your web page title as well.
  • Instead of underscore, separate all the keywords with a hyphen.
  • The name of the sub-directories should be kept as short as possible.
  • As Google chops, almost everything above that restrict the file size to less than K.

SEO – Design & Layout

The first impression of your site is the website design and its layout. The regular net surfers just reach those sites and come out even without creating a single click as there are sites which are too fancy.

To read the content of their interest, the search engines are very smart but after all, they are software and not human being. The search engine would not be able to parse the content of your site properly and finally, indexing would not be efficient which results in low ranks if you make your site too complicated.

As there are SEO experts, there are many opinions about the keyword density as the actual page content should have this of about 10% and should weigh in at about 200 words. While some say that the keyword density should be 5% and some say it should be 20%. It is good enough to go with 10%.

While designing a web page the following are few guidelines which should be kept in mind.

  • The text content should be more than the HTML elements.
  • There should be no frames. Search engines are enemies of frames and the same are the enemies of the search engines.
  • If possible go with no ads. As most of the ads use Javascript hence it is not advisable to use.
  • No Javascript to be used.  Instead of dumping the code in the HTML file if you need JavaScript call it from an external file. Spiders are unable to crawl from beyond your homepage as JavaScript drop-down menus prevent this.
  • In the page, topic avoids putting anything as it does not fit in.
  • There should be no unnecessary directories. Keep files as close to the roots as possible.
  • There should be no fancy stuff such as Flash, Splash, Animated GIFs, Rollovers, etc unless it is absolutely necessary.

SEO – Optimized Keywords

The term used to match with the query a person enters into a search engine to find specific information is what a keyword is. Search phrases are entered which consists of two to five words is what most people do. Search phrases, query phrases, or just keywords are what these phrases can be called.

To help in optimizing the keywords on a web page, the following are the concepts which are related to keywords.

Keyword Frequency

As to how often a keyword appears in a website title or description, this is calculated accordingly. Since on some engines, if you repeat a word too many times, you will be penalized for “spamming” or keyword stuffing as you do not want to go overboard with frequency.

Repeat your keyword in the document as many times as you can get away with and up to 3-7 times in your list of metatags in general though.

Keyword Weight

Compared to the total number of words appearing on the same page, it refers to the number of keywords appearing on your web page. While determining the rank of your website for a particular keyword search, some search engines consider this.

Creating some smaller pages, generally, just a paragraph long which emphasizes a particular keyword is one technique which works particularly well. You can increase the “weight” of the keyword which you are emphasizing by keeping the overall number of words to the minimum.

Keyword Proximity

In some cases in relation to other words with a similar meaning as the queried keyword, it refers to the placement of keywords on a web page in relation to each other.

That grades a keyword match by keyword proximity which is connected phrase home loans will outrank a citation that mentions home mortgage loans assuming that you are searching only for the phrase “home loans” for the search engines.

Keyword Prominence

On how early or high up on a page the keywords are found is what it measures. In the first paragraph on the page and on the first heading is where the keywords should be.

Keyword Placement

It is very important where your keywords are placed. Placing keywords in the link text, the part which is underlined on the screen in a browser which can add more relevancies to those words is what is there on some search engines.

Finding Keywords

To find keywords for your website there are many different ways. The following are some good keyword ideas:

  • To find your product or service, the potential words which the people would be using.
  • With your product or service, the problems which your prospective customers may try to solve.
  • The tags of keywords on the competitor’s website.
  • Visible page copy on competitor’s website.
  • On top of search engines having related search suggestions.
  • Using the Google Keyword tool.
  • Finding out proper keywords by analyzing your website. By an expert SEO copywriter, this task can be done.
  • Particularly to the root word is and what Google considers being a match for that word while optimizing pages over time as you need to pay attention to stemming your keywords.
  • To identify correct keywords for your site you can do brainstorming.

What is Word Stemming?

Allowing all forms of the word- singular, plural, verb form as well as similar words to be returned for given search query Google uses a feature called word stemming.

SEO – Optimized Metatags

There are two very important meta tags:

 

  • Meta description tags
  • Meta keyword tags

 

As a part of the search result, some search engines may display the meta description but the meta keyword tags should not appear in the search results.

The metatags are dead is what the general consensus among the SEO experts are. In their own sites, even many of these same experts continue to use metatags.

Adding the description meta tag does not result in a boost in the Search Engine Results Pages (SERPs) but the description might be used for the description for your SERP listings in Google.

They use the Keyword Meta Tag when it ranks a page is what Yahoo says. Therefore it does make sense to add one for Yahoo and the other minor search engines which are still in use.

Meta Description Tag Tips

For a good Meta description tags, here are some important tips:

  • In your meta description tag use keywords.
  • Try to use multiple syntaxes of your keywords and try not to repeat the words overly often.
  • In a description metatag of a single web page, there should not be more than 150 characters.
  • As each page is different and stands a better chance of being found if you place a good title and description on it use a different meta description tag for each page.

Meta Keywords Tag Tips

The following tips can be used for preparing good meta keywords tags:

  • Using synonyms
  • Using unique keywords
  • Do not repeat any given phrase
  • As long as each time it is part of a different phrase you can repeat a word any number of times

SEO – Content is the King

The text, graphics, and even links to other websites as content basically include what you see on the site. As they are not Search Engine Friendly plus heavy graphics normally put the users out when they get downloaded especially over a slow network and you should also void using excessive graphics.

Higher ranking can be achieved, larger traffic you will be gaining and greater popularity of your website can be achieved with the superior quality of your content. In their index and search results, the search engines prefer good quality services.

In attracting visitors to your website relevant, fresh, and timely content is crucial. From the search engines, it helps you draw traffic and create audience loyalty.

Unique, High-Quality Content

People want your unique spin on a topic when people visit a website for information. How unique and the material of your content is? Is that uniqueness easy to find and to understand? Unique, high-quality site content is what the visitors want.

All the linked pages should have useful and easy-to-understand content and it is not only limited to your home page content.

The complete grammar and phrase can be understood by the search engines. While ranking hence a page against the other the content which is available on a page matters the most.

The search engine gives a red flag to the sites with duplicated, syndicated, or free content.

SEO Content Writing

The process of integrating keywords and informative phrases which make up the actual content if your website is what the process of SEO Content Writing involves.

The following are the tips which may help you in keeping it better than the others while writing your webpage content:

  • For the specified target audience, the content should be directed.
  • As per the search engine guidelines, the keyword density has strictly adhered.
  • When it comes to the title, they should be eye-catching, compelling to your visitors to read on and want to know what is being offered on your website.
  • Confusing, ambiguous, and complex language should be avoided. To make your content more understandable use small statements.
  • Web pages should be shortened.
  • The content on the web pages should be organized and evenly distributed.
  • The content on the webpage should also be divided into short paragraphs.

Other benefits of great content

To make your site popular there are many other factors which contribute the most:

  • People like to suggest it to their friends if your site is having something really unique.
  • On the sites, other webmasters like to create a link of your site.
  • Your site visitors look forward to the next content update and keep coming again and again as they have started to trust your site.
  • The net surfers will click only that page whose content snippet looks more unique and interesting although you are listed out by the search engine.

To Conclude:

It is difficult and time-consuming when it comes to creating, editing, and promoting high-quality content. The golden rule of SEO is that Content is the King in the end. It is for your site visitors and not because of the search engine. A page read by people is much better than the one read by the bots.

SEO – Verifying Web Site

How would you know if you have put all the HTML syntax in a correct way when you design and develop a website? What is wrong is wrong as most browsers do not complain against your wrong syntax.

SEO is not dependent on site HTML/XHTML verification is what many SEO experts claims. But why your site should be W3C compliance is what we will be discussing on.

Why HTML/XHTML Verification Required?

To verify your website before hosting it over the internet there are various reasons behind it:

  • How well you have written your webpage is on which the quality of any webpage depends on. It should pass all the Quality Gates and should be syntactically correct.
  • It might get confusing if HTML tags are not written properly and much of the web page content might not be indexed properly when any search engine does the indexing of your web page content.
  • As many search engines do not support them, there might be many HTML tags which you are using in your webpage but they have been depreciated.
  • The good webmasters always appreciate consistency, HTML Code Beauty, Process Compliance.

What is W3 Compliance?

Since 1994, W3C is the World Wide Web and they have provided guidelines by which websites and web pages should be structured and created.

You may get errors along with appropriate reasons while verifications. Using the refined version of HTML all the verifications will be done using XHTML DTD.

SEO – Hiring an Expert

It is difficult and time-consuming when it comes to creating, editing, and promoting high-quality content. You are not getting expected results if you are really serious about SEO and it would be better to hire an SEO expert.

The following are the tasks performed by an SEO expert:

  • Clean up and code validation – search engine friendly and standards compliant is what the codes should be.
  • Structure of the Site – ensure that the URLs are spider friendly and build a semantic structure/theme.
  • On-Page optimization – Copywriting, page title, call-to-action, etc.
  • Quality Link Building – from the relevant sites securing one-way links.
  • Keyword Research – a list of key phrases build up relevant to your business.
  • Quality Content – around the terms discovered through keyword research building optimized pages.
  • Off-Page Optimization – Managing the blogs, press releases, article submissions.

You can take care of all the above activities if you are confident that you have the required skills, else it is advisable to take help from SEO companies or to hire an SEO expert.

How to choose an SEO Expert or Company?

To choose the correct SEO expert or SEO company is a difficult task. The following are some guidelines to help you choose one:

  • Through your friends and business partners start searching.
  • In the SEO Forums post your queries and get feedback from the community.
  • Checking other sites which already have been optimized.
  • Avoid going to SEO companies doing the automated submission.
  • Avoid going to SEO companies doing Black Hat tricks.
  • Avoid going for cheap SEO. High prices also do not guarantee quality so take care of that.
  • If possible take guarantee for a particular rank and particular search engine.
  • To find more information about them take guarantee if possible for a particular rank.
  • Avoid going just for their fancy site and availability of good articles on their site.
  • Avoid getting fascinated by the testimonials on their site.

SEO – Link Building

The SEO practice in obtaining links from external websites to your own to improve both direct referrals and search engine rankings is what Link Building is. Increasing your site link popularity is what link building is all about.

On the site whose ranking in a search engine is high, the website crawler goes to it again and again. By putting your site on a high-rank site you can verify this. You have 99.99% chances that your site is indexed within 24Hrs if your site link is available.

Increasing link popularity

To increase your website link popularity there are various ways:

  • Manually submit your site in popular search engines and avoid going for automated submission.
  • List your site on open directories as this gives a boost in link popularity and improves search engine rankings.
  • To allow anyone to link to your site if you are featuring what they want and which is not available anywhere provide high-quality content.
  • With the other webmasters leverage your personal relations. On the other sites put your site link. For more than reciprocal links one-way links often counts.
  • In the link exchange program participants. Contact 20 such sites who are doing the same business for reciprocal links. The ranking of websites in the search engine will be affected by the link exchange between unrelated sites.
  • It can help you increase your site popularity if you are subscribed in a forum and the forum does not have any restrictions to keep your site as your signature.
  • In the bookmark sites such as Digg and Slashdot, submit your site. Go through their spam policy before submitting.
  • In the blogging sites write good articles and also give few references for your links.
  • To your site visitor keep providing good content. On your site try keeping them busy.

Mobile SEO Techniques

Using smartphones running on Android, iOS, or Windows, millions of users these days access the web. Making suitable changes in their website design to attract more viewership, it has become imperative that websites adapt themselves to this changing environment.

It might be difficult to use on a mobile device and it might even be difficult to view. In order to read the content, the version that is not mobile friendly requires the user to pinch or zoom. A mobile-friendly version is readable and immediately usable in contrast.

A website should be mobile-friendly to be effective on Mobile Search Engines with a recent Google update makes it mandatory. A website that is not mobile-friendly will not be having any impact on the regular search engines is something which is notable.

What is mobile SEO?

The process of designing a website to make it suitable for viewing on mobile devices of different screen sizes having lower bandwidth when it comes to mobile search engine optimization. We need to take additional care while designing a website for the mobile devices apart from following all the SEO rules which are applicable to a desktop website. If it has the following attributes a website is mobile friendly –

  • Performing well on desktops as well as mobile devices, a good website has a responsive design. It makes the content consistent for the search engines as it only reduces the maintenance of the website.
  • Without having to zoom the screen, the contents of a good mobile website are easy to read. Appropriate fonts, colors, and layouts are all there.
  • Through a good mobile website on a small screen, it is easy to navigate. Using a finger, it provides links and buttons which can be easily maneuvered.
  • A good mobile website takes less bandwidth and time to load on mobile networks and they are lightweight.
  • In connecting the users to the content which they are looking for the Home Page of mobile websites plays the most important role.

The user-friendliness determines the ranking of a website.