Digital Marketing
At Indi IT Solutions, we take into account every marketing effort that is used in businesses to grip them in digital channels such as the search engines, social media, emails, and other websites. It is mainly done to connect with the customers who are looking for a growth in their businesses and it defines our unique digital marketing tactics emphatically. We have numerous tactics under our “digital marketing umbrella” and we are evolving as “DIGITAL CHAMPIONS” in this global niche phenomenally.
What To Do with SEO?
At Indi IT Solutions, we provide our services to drive brand awareness and lead generation through all the digital channels with both free and paid systems and that too at a company’s disposal. We primarily emphasize on different key indicators for every channel so that we can properly measure the company’s performance at every level.
Here below is the list of some essential questions when you are considering, hiring us as your prospective digital marketers:
Content
Backlinks
Keyword
User Experience
Mobile First
Data Tables(Responsive)
Flexible Images
Media Query
Verification (google My Business Verification)
Rating and Reviews
Creating Local Buzz
Indepth overview of your business on google
Minification & Rendoring
Page size reduction
Lazy Loading
Page Load Time Reduction
Website Error Removal
Meta Tag Creation
Ideal Keyword Research
Content Optimization
Not guaranteed in every case
High volume keywords
FB & Instagram ads as an alternative
Previous projects analysis
Weekly reports for the tasks execute
Old content samples
Content will be sent everytime for approval
Knowledge of content optimization
Implementing a definitive approach
Emphasis on your requirements
Category depends on platform
Past platform success stories
Trending/latest topics
Increasing the reach
Niche relevant promotion
Engagement
Diversion of Youtube traffic to Website & Vice Versa
Youtube optimization
Cross platform Promotion
Establishing your product as a Brand
Adwords are paid
Organic rankings are free
Adwords show instant results
Organic rankings take time
Reaching to the right audience
By promoting your main USP
Establishing you as a Brand
Implementing CRO & performing A/B testing
Utilize CTA’s
Analyze competitor pages
Check Audience Behaiour
Perform A/B testing to utilzie the best pages
Negative links rank on your name
When you have negative reviews for your company
Need to show Positive side of your Business
Competitors are trying to dig your reputation
Check live Screenshots of the work being performed
We send regular reports
Check performance on Paid Tools to track progress
Get updates on demand
Why is Digital Marketing required?
Digital Marketing can be implemented in any sort of businesses. We do digital marketing with the steps like building out buyer’s image, identifying audience needs, and creating valuable content etc.
At Indi IT Solutions, we allow marketers to see accurate results in real time through digital marketing. We help you in measuring the ROI of any aspect of your marketing efforts effectively.
The following are the reasons why you need to implement Digital Marketing to your business:
- 1If you want to up your level in the online-marketing world.
- 2It is cost-effective as compared to traditional marketing.
- 3We deliver with great conversions.
- 4We help you in generating better business revenues.
- 5We facilitate interactions with the targeted audience.
- 6We cater to mobile consumers.
- 7We help you in building your brand image.
- 8We help you provide better ROI with digital marketing for your investments in the market.
- 9We help you to earn people’s trust.
- 10It gets people to take action to generate their business and thus converted to leads significantly.
- 11We help you get prepared for the Internet beforehand.
- 12Through digital marketing, we ensure your business survive online emphatically.
Keyword Research
Tools and Reporting
We Indi IT Solutions have been working with commitment in the digital industry and we deliver firmly with the recent emerging trends to generate more traffic to your business through every single medium available. We implement each and every recent digital marketing method that is why we are called the digital champions as well. The social media has played a big role in shifting the change towards SEO. The SEO web tools and platforms are growing in huge numbers and in quality as well with the social media.
We considerably help you to distinguish between a platform that offers an integrated solution to the clients and a tool which is designed for a single task accordingly from on-site working point of view.
Social media, content marketing, and traditional SEO strategies are the 3 major players in this method. They help tremendously to drive business to those with the excellent content. By using all the three methods effectively we guarantee the upper Google rankings as soon as possible. The following the 5 tools we implement to our digital marketing statistics:
Ahrefs: SEO Keyword Tool
SEMRush: Marketing SEO Tools
KWFinder: SEO Keyword Tool
Moz: SEO Software
How Does SEO Work?
Search Engine Optimization (SEO)
The sites who are user friendly the search engines rewards them leading to their high usability. Google demonstrate the detailed user engagements favoring sites and whenever a visitor stays at your site for a little longer, your SEO ranking improves. The following are the ways in which we use our SEO services to improve your rankings:
- Using high-quality relevant content.
- Improving your page load speed.
- Optimizing images.
- Using good header tags.
- Creating outbound links.
- Using different multimedia techniques.
- Identifying broken links.
- Improving readability.
- Improving layout and formatting.
- Creating a unique Contact Us Page.
- Make site architecture and navigation dynamic.
- Mobile optimization.
- Social media sharing.
Search Engine Marketing (SEM)
Through SEM, we do marketing for a business through paid advertisements that appear on search engine results page. Here at Indi IT, our advertisers bid on keywords that the users use at the Google and Bing while looking for certain products and services. Moreover, it gives advertisers the opportunity for their ads to appear alongside results for those search queries.
These ads also known as Pay-Per-Click are also available in various types of formats. These ads allow consumers to have the important information within your grip like prices and the reviews. Our advertisers help to put your ads in front of the motivated customers who are ready to make a purchase. See how Indi IT helps you in this:
- We create instant brand awareness in Search Engines with our unique strategies.
- We help to generate revenues quickly.
- We reach to people instantly to solve their problem out.
- We help reinforce Name Recognition.
- We help you to reach your prime target easily.
- We give you a competitive edge over your competitors.
- We are less expensive as compared to traditional advertising.
Website Strategy for Digital Marketing
Indi IT Solutions love to create a strong website strategy to lay a solid foundation for your brand. Always keep in mind that if you want to have a strong digital marketing strategy, you need to have a strong website first and Indi IT helps tremendously to make your website ever strong to make a difference. The below-written points are the ways we help you with to build a website strategy:
- We help you to find your targeted customers.
- We establish your goals and make it reality on priority basis.
- We help you in determining your brand strategy.
- We create a sitemap with your goals in mind emphatically.
- We research keywords for you that customers mainly search with.
- We maintain a copy that gives you a great On-Page-SEO.
- We build a professional look and a proper functioning of website on all the devices.
- We create web pages as landing pages.
- We create analytical strategy with precision.
- We perform best site speed test to make your website more dynamic.
Integrated Online Marketing Strategies
Indi IT put their whole heart in and strives valiantly to amplify your marketing with integrated online marketing strategies so that you could create brand recognition. An integrated marketing strategy is very effective and gives you more reach and helps you in conveying your message in a more effective way through multiple channels simultaneously. We help you in building your business to create a cutting edge of technology/innovation so that you do not feel lagging behind. See, how we offer our help here:
- We have an in-depth study and understanding that how marketing fits within the organization.
- We identify the problems and sort them out with our prime marketing teams to make an impact.
- We develop a methodology for identifying appropriate marketing channels/activities to invest in.
- We develop core business objectives for the specific channels you would like to invest in.
- We maintain a brief and an integrated work flow process to keep a check on the marketing activities.
- We prepare reports and thoroughly work on the results and simultaneously expand or reallocate it with our resources to fetch more profits for you.
Pay Per Click Advertising
Before we move on with the Pay-Per-Click advertising it is important for you that you understand how this type of advertising helps and how it can fit to your successful marketing strategy. In this form of advertising you set a budget for your ads on a given platform such as Google or Facebook.
At present, the PPC plays a vital role in the online marketing campaigns tremendously. It can be used effectively to address your competitors and break into new geographical markets. Moreover, it can also be used for specialized, time-sensitive campaigns as well.
How does Indi IT help you through PPC? We go through a variety of platforms and mediums to advertise PPC in a broader way. We use them to Google Ads and Social Media Advertisements in a positive way effectively. The following are the ways we use them in:
- Google PPC Ads.
- Search Ads.
- Local Search Ads.
- Display Network.
- Pre-Roll Ads.
- Remarketing and retargeting.
- Social PPC Ads.
- Facebook & Instagram Ads.
- Linked-In Ads.
How can you get the most rewards through PPC?
- We fix-up the goals for your PPC campaigns.
- We prepare an easy-to-use campaign structure.
- We ditch the default settings.
- We understand the factors of your success.
Social Media Management
Indi IT believes in helping customers in a positive way and delivers to develop a relationship and consider everything to make your brand able to utilize all the social channels. We do our bit continuously to help your brand to be engaged through postings and sharing constantly.
Social networks are contributing immensely in the betterment of the businesses. They help you to drive objectives regarding brand awareness to increase store visits. Moreover, brands can also through social media platforms to fulfill their objectives. The following are the ways in which Indi IT help you with your social media management:
- We focus on quality.
- To find the perfect quantity through analyzing data.
- We create engaging posts.
- We utilize scheduling tools perfectly.
- We automate the repetitive task.
- We utilize social media analytics.
- We conduct social media audit.
- Knowing your customer personas.
Content Generation and Optimization
Beyond any doubt, content marketing is the future with the advancement of internet in this digital world. Both big and small businesses are using content generation and optimization techniques effectively to build the brand and to grow their profiles as well. This is where Indi IT can help you perfectly to take your business to new heights.
The content optimization is the most vital factor to help you make your content marketing campaigns successful. The following are the ways in which we can help you:
- We mention the industry leaders & influencers clearly.
- We thoroughly take care of your content by going through it.
- We create perfect on time.
- We share your content more than once.
- We tailor-made every step how we share for each platform.
- We use social sharing triggers effectively.
- We can visualize success for you.
- We optimize content marketing for customers, social media, searching, influencers, and businesses effectively.
Quality Link Building Tips & Tactics
Indi IT helps you with quality-link building to gain more engagements by using many white hat SEO techniques. If you are thinking to improve your website’s visibility & rankings and want to be on the first page of search engines then this link building is a must. We help you to get on the first page of Google with our best link building strategies.
The following are the ways in which we provide our services to help you with:
- We create internal links to improve your page authority.
- We create initial back-links by “Jacking” previous year’s link building strategies.
- We create business through local business citations.
- We create links from the trusted sites.
- We create links through content-curation websites.
- We generate links through social organizing with a list of metaphors.
- We create infographics.
- We create testimonials.
- We prepare a blog effectively to entice the users.
- We enlist your website in trustworthy directories.
- We create a good guest post.
- We identify your competitor’s back-links as well.
- We help you to recover from your dead back-links.
- We help you in finding the most relevant link building opportunities.
- We help you through newsletter subscriptions as well.
